Teaser Trailer
The audience is instantly drawn to the trailer by the use of the military as it shows a sense of importance, which might interest the audience.
The beginning of the teaser trailer starts with a non-diegetic voiceover which turns into diegetic speech from a clip where military leaders are discussing a moving object. To help increase the sense of importance there is non-diegetic music in the background of a repetitive stereotypical military drum beat. Once the military clip comes to an end so does the drum beat. The non-diegectic music then becomes mysterious. The use of the mysterious music is to create tension in the audience. Diegetic sounds of crashing and screaming are used to make the teaser trailer appear more realistic.
The editing used in this teaser trailer uses a regular cutting rhythm. The cutting rate is of a regular rate with a cutting speed of three to five seconds. Although the cutting speed does not appear to be quick enough to create a great deal of tension of the audience the length that each clip is shown is long enough to interest the audience to want to find out what has happened or will happen.
The mise-en-scene used in the teaser trailer is military costumes to create a professional look. The location used is a main big American city and main iconic places such as the Abraham Lincoln Statue and The Statue of Liberty. Having iconic statue places attracts the audience’s attention because it is something that they can relate to or recognise.
The camera angles used help to interest the audience into the teaser trailer. A variety of angles are used including panning, mid shot, zoom in, two person shot, low angle, establishing shot, high angle shot and close ups.
Emotion is portrayed on characters faces through the use of camera angles and editing. There is a focus on worried and anxious faces as explosions occur. Emotion of anxiousness and excitement are created in the audience through the use of non-diegetic mysterious music.
The trailer ends with the tag line: “The day we fight back”. The use of the personal pronoun “we” makes the audience feel involved. It also creates a sense of excitement in ‘fighting back’; it makes you ask the questions why are they fighting? And what are they fighting against?
Magazine
The main image on the front cover of the magazine is situated on the right hand side of the page. The image has been digitally manipulated as it is of an alien and has a background which looks like green crumpled paper. The image of the alien has been edited to appear to be coming out of the frame as it has been layered over the border. The effect that this has on the magazine is that it makes it look like the alien is coming out of it. The effect that it has on the audience is that they may be interested and excited as aliens are not an ordinary character; therefore they may be intrigued as to what they are doing. This magazine cover uses contrasting colours of red and green to make the image stand out. The main title is large and situated behind the image and is centred.
To gain the audience’s attention instead of the sub-title of the magazine being the title of the film the sub-title actually says “Aliens Have Landed!” This would interest the audience because it is to do with the unknown. It is in italics which give the impression that it has been shouted or it is an alert. The sub-title has been written in a yellow font of a large size. This is so that it stands out from the image and from the border.
There is a colour scheme in this magazine. This is red as the title of the magazine and the magazine’s borders are red. It also helps in creating a colour contrast with the image.
Poster
The poster of ‘Independence Day’ uses a high up view of a big city. Above the big city is a large unidentifiable flying object with a glow in the centre of it that shines down onto the city. There is some writing on the top half of the poster that reads: “The question of whether or not we are alone in the universe has been answered.” This would attract people’s attention because a lot of people are interested in knowing whether or not there is life on other planets and just by this tag-line it is proven, therefore they would want to see the film.The poster is composed of a large image that covers the whole of the poster. The tag-line is on the top half of the poster and the title and credits are on the bottom half of the poster. The eye is immediately drawn three quarters of the way down the poster where on the image the top of the city meets the light from the unidentifiable flying object. This is an important part as it introduces the thought of aliens and a space craft.
The font used in the tag-line is different from the font used for the title. This is probably used so that the title stands out on the poster. With both pieces of text being at either ends of the poster it appears to be sandwiching in the image on the poster, making the eye feel drawn to the image.
Representation
The teaser trailer represents men stereotypically. The opening sequence shows a room of military officers are all men and they are taking charge of a situation. Civilians are also represented stereotypically when expolsions happen because they are running and screaming, and again stereotypically the diegetic sound of the people screaming are women. The moagazine from cover shows a stereotypical view of an alien that looks grousoum and an abnormal shape.
Collective Identity
As the film is American, the American people are viewed as scared and frightened people because they are all running and screaming.
Audience
Rating: PG-13 in America, 12 in United Kingdom
Genre: Action, Adventure, Sci-Fi, Thriller
Rated: 6.5/10 by 141,193 people
Overall
The link between these three advertising film features is the unknown. In the teaser trailer a sense of the unknown is present by showing a glowing light over the city in the middle of the night, but by not showing what is the cause of it or where it is coming from. The poster then progresses on to show some form of space craft, which creates a further interest and question to what is happening. On the front cover of the magazine by using the image of an alien-creature more clues have been given away as to what is causing the glowing light in the teaser trailer but the image also gives a further sense of the unknown.
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