Teaser Trailer
The audience would be instantly drawn to the teaser trailer by the producer’s name in the first clip (Steven Spielberg), although he would have been less well known twenty five years ago as he is now he was still well known for films such as ‘Indiana Jones and the Temple of Doom’, ‘E.T’ and ‘Jaws’ which are all well known films.
The sound used in this teaser trailer is mostly non-diegetic. The non-diegetic music in this teaser trailer is science fiction like futuristic music. It also uses diegetic sounds of flicking switches and footsteps so that the audience feel like they are there and can hear the sound effects of the objects that are being moved. There is then a diegetic dialogue from the main character, so that the audience can hear what he sounds like.
The editing in this teaser trailer uses an irregular cutting rhythm allowing the audience to focus more on certain parts of the teaser trailer such as the character walking, allowing them to picture what the character might look like and less on the flicking switches and bright lights because the cutting speed is faster then to add to the action and tension.
The mise-en-scene used in this teaser trailer focuses on the characters trainers, lots of buttons and wires and a pair of sun glasses. By showing as little detail as possible on what the buttons are, where the wires lead to and who the character is a big interest is created and the audience want to know what the story is about.
Camera angles that are used to interest the audience without giving too much away are: tracking, close ups, extreme close ups and a long shot. Although the same type of camera angles were used they were used alternatively and to show different things.
Only one character is introduced in the teaser trailer and this is by showing the feet of the character walking, the hands of the character pushing buttons and a mid shot with diegetic dialogue of the main character saying “about thirty years”.
The teaser trailer ends with the title and credits with non-diegetic music, the theme of the film by Huey Lewis and the News.
Poster
This poster shows the main character as one of the main aspects to grab the attention of the audience as well as the tag-line on the left hand side of the poster that reads: “He was never in time for his classes… He was never in time for his dinner… Then one day… he wasn’t in time at all.” This tag-line helps to create a sense of mystery for the audience as to how someone could possibly be not “in time”.The poster is composed with the main character on the right hand side of the image and a prop of the car of the left. This image would have been chosen because it introduces the audience to the main character and the object which is the centre of the films reason (the De Lorean car). The use of the fire beside the car might also interest the audience as they would want to know what had happened and how it had happened. The poster has a grained effect which makes the poster appear more animated. There is also a big bright light coming from behind the car; this would interest the audience as they would want to find out what it is.
The film title is positioned in the top left hand corner. When reading this is the first place your eye is drawn to, therefore the first thing that your eye sees. The typography is large and of bright fire colours (red, orange and yellow), which attracts the audience’s attention. The use of the fire colours links into the use of fire from the tyre tracks. The title of the film also attracts the audience’s attention as it is called: “Back to the Future,” and the thought of time travel might interest some audiences. At the bottom of the page are the credits for the film and they are written in capitals and in a grey font so that they do not take the attention away from the image.
Representation
The main character is seen stereotypically because in the poster he is looking at his watch worriedly, showing that he is late and stereotypically males are late. He is also stereotypically viewed as he is in a car and men like cars. But he is seen subversively in the teaser trailer for his age as he is a teenager and has an interest in scientific buttons, leavers and contraptions.
Collective Identity
Americans are viewed as being interested in cars and scientific technology.
Audience
Rating: PG in America, PG in United Kingdom
Genre: Adventure, Comedy, Fantasy, Sci-Fi
Rated: 8.4/10 by 185,237 people
Overall
Although I could not find a magazine front cover for this film as the film was made twenty five years ago there is a common link between the teaser trailer and poster. In both of these the main character is present as is the De Lorean car.
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