Individual Plan:
Sunday, 31 January 2010
Saturday, 30 January 2010
Friday, 29 January 2010
Research: Secondary (Directors Interview)
http://www.filmgecko.com/interview-with-jon-turteltaub-director-of-national-treasure-2/
The hyperlink above links to an interview with the director Jon Turteltaub. This interview was made after the production of the film 'National Treasure 2' by Jon Turteltaub, which I analysed the teaser trailer, magazine front cover and poster.
I chose to include this interview with my research for existing products because the interviewer asks the director about difficulties that modern film have that were not common ten years ago. To this question Jon Turteltaub responds: " the biggest issue in the movie business today. Cost. It’s stupid how expensive it is." Showing difficulty in production due to cost shows how important it is to the audience to have a film that looks big budgeted. Even if the story line is good the audience prefers something that looks expensively made. This is something to take into account in my project as I won't be able to recreate anything too fancy and expensive looking. Something that Jon Turteltaub did say was: "the revolution in digital technology has been a big plus for movies" this is useful as the technology that I will be using during the creation of my teaser trailer, magazine and poster is digital technology.
Another response that interested me was how the director viewed violence in his films. He said that: "I thought if I could come up with a character who was just as brave and athletic as any other action hero, but used his head instead of a gun to get out of trouble, then we’d be making a more interesting film and maybe doing a good thing by not encouraging kids to solve problems with guns." I thought that this was a very important aspect to think of , 'violence', when thinking of making a film. I liked his idea of the bad guys using weapons, but the good guys don't - therefore sending a good message to the audience.
The hyperlink above links to an interview with the director Jon Turteltaub. This interview was made after the production of the film 'National Treasure 2' by Jon Turteltaub, which I analysed the teaser trailer, magazine front cover and poster.
I chose to include this interview with my research for existing products because the interviewer asks the director about difficulties that modern film have that were not common ten years ago. To this question Jon Turteltaub responds: " the biggest issue in the movie business today. Cost. It’s stupid how expensive it is." Showing difficulty in production due to cost shows how important it is to the audience to have a film that looks big budgeted. Even if the story line is good the audience prefers something that looks expensively made. This is something to take into account in my project as I won't be able to recreate anything too fancy and expensive looking. Something that Jon Turteltaub did say was: "the revolution in digital technology has been a big plus for movies" this is useful as the technology that I will be using during the creation of my teaser trailer, magazine and poster is digital technology.
Another response that interested me was how the director viewed violence in his films. He said that: "I thought if I could come up with a character who was just as brave and athletic as any other action hero, but used his head instead of a gun to get out of trouble, then we’d be making a more interesting film and maybe doing a good thing by not encouraging kids to solve problems with guns." I thought that this was a very important aspect to think of , 'violence', when thinking of making a film. I liked his idea of the bad guys using weapons, but the good guys don't - therefore sending a good message to the audience.
Thursday, 28 January 2010
Research: Secondary (Industry)
The Film Industry
Jaeger, J. (Copyright 1995 - 2003). The Movie Industry . Available: http://www.mecfilms.com/moviepubs/memos/moviein.htm. Last accessed 29 January 2010.
The Film Industry
The film industry is one of the largest industries worldwide. It fetches billions of dollars every year in America alone. "Over 70% of the population rents or goes to movies regularly, thus accounting for over 1.5 billion movie attendances each year in the U.S." (Jaeger, J. (1995-2003) www.mecfilms.com/moviepubs/memos/moviein.htm). This fact/statistic shows how popular the film industry is with just America and its interest is still growing.
Over the past twenty-five years technology and accessing films has changed, which has affected the film industry. Other ways of being able to watch films has change such as video, DVD, television and the Internet. By having these other ways to see films the film industry has “marked an overall increase of at least 30%” showing that these other forms of text have increased the film market. From the use of these other texts low budget films that usually would lose money because they weren’t publicised in film theatres are now benefiting from VHS/DVD sales.
Each year approximately five hundred film are made and approximately a third of these films made are by major American companies and the remainder are by “Independent” companies. There are 7 major film industry studios, 16 smaller ones and the rest are independent.
From the five hundred films that are made less than half of the films are shown in cinemas. These films now rely on VHS/DVD sales. “There were over 350 features released in 1998 by major and mini-major studios as compared to about 290 in 1997.”
Every year the population of people watching films is on the increase: “U.S. box office hit $8.4 billion in 2001, a 9.8% increase over the previous year”. Despite the profit increasing from the film industry the amount of cinemas in America has been decreasing (“As of 2001 there were approximately 6,596 theatres” but previously “As of 1996 there were approximately 7,215 theatres”). This shows that due to the wide variety of technology purchasing a film outside of the cinema is increasingly easier and increasingly more popular.
Demographics
In America the most popular age groups that go to the cinema are people aged 16-20 and 30-39. These target audiences have always been a popular age group target for film makers. The percentage that they make up is approximately 38%. In America a survey was then carried out over the population to find out how often people attend the cinema and the outcome was: “21% go to the movies at least once a month, 34% go once in 2 to 6 months and 12% go less than once in 6 months. 32% never go to the movies”.
Box Office Sales
Big budget American films come under the category “A-Pictures” and usually produce “$30 million within even 14 weeks of theatrical release”. And since film being released on DVDs and such like, this profit then increases sometimes by two or more. The film that has sold the most in a short space of time was Jurassic Park. “Jurassic Park is the largest-grossing movie in history, earning over $900 million in the worldwide theatrical markets alone”.
Independent production companies come under the category “B-Pictures” and over ten years has been known to make “in the neighbourhood of $9 million”. The maximum reached by an Independent company was “just over $70 million”. And the lowest profit earned was $1.6 million.
The Magazine Industry
Advertising Standards Authority. (2009). About ASA. Available: http://www.asa.org.uk/About-ASA.aspx. Last accessed 28th January 2010.
IPC Media. (NA). About IPC Media. Available: http://www.ipcmedia.com/about/. Last accessed 28th January 2010.
The Magazine Industry - Advertising Standard Authority
The Advertising Standard Authority are a British company who set the rules of what is and is not allowed to be shown in advertising. They have to check to make sure that advertisements are legal to be distributed to their audience. The Advertising Standards Authority has "Key Principles" which advertisers must go by. They are a list of rules that say: "advertising must be responsible, must not mislead, or offend, and specific rules that cover advertising to children and ads for alcohol, gambling, motoring, health and financial products" (Advertising Standards Authority. (2009) cap.org.uk/The-Codes/Key-principles.aspx
The Magazine Industry - IPC Media
IPC Media is a company who produce different media brands. They have: "over 85 iconic media brands" (IPC Media. (NA) www.ipcmedia.com/about
They produce a wide variety of brands that reach a large audience. "reaching almost two thirds of UK women and 44% of UK men –almost 27 million UK adults". This shows a lage population of people in Britain coming into contact with their branding. As well as paper based products they get a lot of attention on line too: "our online brands collectively reach 20 million users every month."
Jaeger, J. (Copyright 1995 - 2003). The Movie Industry . Available: http://www.mecfilms.com/moviepubs/memos/moviein.htm. Last accessed 29 January 2010.
The Film Industry
The film industry is one of the largest industries worldwide. It fetches billions of dollars every year in America alone. "Over 70% of the population rents or goes to movies regularly, thus accounting for over 1.5 billion movie attendances each year in the U.S." (Jaeger, J. (1995-2003) www.mecfilms.com/moviepubs/memos/moviein.htm). This fact/statistic shows how popular the film industry is with just America and its interest is still growing.
Over the past twenty-five years technology and accessing films has changed, which has affected the film industry. Other ways of being able to watch films has change such as video, DVD, television and the Internet. By having these other ways to see films the film industry has “marked an overall increase of at least 30%” showing that these other forms of text have increased the film market. From the use of these other texts low budget films that usually would lose money because they weren’t publicised in film theatres are now benefiting from VHS/DVD sales.
Each year approximately five hundred film are made and approximately a third of these films made are by major American companies and the remainder are by “Independent” companies. There are 7 major film industry studios, 16 smaller ones and the rest are independent.
From the five hundred films that are made less than half of the films are shown in cinemas. These films now rely on VHS/DVD sales. “There were over 350 features released in 1998 by major and mini-major studios as compared to about 290 in 1997.”
Every year the population of people watching films is on the increase: “U.S. box office hit $8.4 billion in 2001, a 9.8% increase over the previous year”. Despite the profit increasing from the film industry the amount of cinemas in America has been decreasing (“As of 2001 there were approximately 6,596 theatres” but previously “As of 1996 there were approximately 7,215 theatres”). This shows that due to the wide variety of technology purchasing a film outside of the cinema is increasingly easier and increasingly more popular.
Demographics
In America the most popular age groups that go to the cinema are people aged 16-20 and 30-39. These target audiences have always been a popular age group target for film makers. The percentage that they make up is approximately 38%. In America a survey was then carried out over the population to find out how often people attend the cinema and the outcome was: “21% go to the movies at least once a month, 34% go once in 2 to 6 months and 12% go less than once in 6 months. 32% never go to the movies”.
Box Office Sales
Big budget American films come under the category “A-Pictures” and usually produce “$30 million within even 14 weeks of theatrical release”. And since film being released on DVDs and such like, this profit then increases sometimes by two or more. The film that has sold the most in a short space of time was Jurassic Park. “Jurassic Park is the largest-grossing movie in history, earning over $900 million in the worldwide theatrical markets alone”.
Independent production companies come under the category “B-Pictures” and over ten years has been known to make “in the neighbourhood of $9 million”. The maximum reached by an Independent company was “just over $70 million”. And the lowest profit earned was $1.6 million.
The Magazine Industry
Advertising Standards Authority. (2009). About ASA. Available: http://www.asa.org.uk/About-ASA.aspx. Last accessed 28th January 2010.
IPC Media. (NA). About IPC Media. Available: http://www.ipcmedia.com/about/. Last accessed 28th January 2010.
The Magazine Industry - Advertising Standard Authority
The Advertising Standard Authority are a British company who set the rules of what is and is not allowed to be shown in advertising. They have to check to make sure that advertisements are legal to be distributed to their audience. The Advertising Standards Authority has "Key Principles" which advertisers must go by. They are a list of rules that say: "advertising must be responsible, must not mislead, or offend, and specific rules that cover advertising to children and ads for alcohol, gambling, motoring, health and financial products" (Advertising Standards Authority. (2009) cap.org.uk/The-Codes/Key-principles.aspx
The Magazine Industry - IPC Media
IPC Media is a company who produce different media brands. They have: "over 85 iconic media brands" (IPC Media. (NA) www.ipcmedia.com/about
They produce a wide variety of brands that reach a large audience. "reaching almost two thirds of UK women and 44% of UK men –almost 27 million UK adults". This shows a lage population of people in Britain coming into contact with their branding. As well as paper based products they get a lot of attention on line too: "our online brands collectively reach 20 million users every month."
Wednesday, 27 January 2010
Research: Primary (Questionnaire 2)
These are the questions and the results for my second questionnaire.
The questions that I asked were a result of my findings from my previous questionnaire. I asked only people aged between Under 18 and 30. I asked fifty people and made sure that I asked an equal amount of males to females. This was to find out who preferred adventure films more, males or females. As well as this I wanted to find out what people considered to be the most important thing when watching a teaser trailer, looking at a magazine front cover or seeing a poster.
The results of my questionnaire show that more males prefer adventure films to females, but the population of females liking adventure films is also very high. The thing that interests most people in a while watching a film is the genre of the film that they are watching 8 out of 25 males preferred genre and 7 out of 25 females preferred it. 7 out of 25 females also preferred the use of costumes and props in a film. When asking what people found most interesting in a teaser trailer 6 out of 25 males answered the pace and editing and 7 out of 25 females prefer to see costumes, props or the location. The fourth question I asked was to find out what people prefer to see in teaser trailer. 8 out of 25 females and 6 out of 25 males said that they preferred to see the main characters and the names of the actors in a teaser trailer. But 6 out of 25 males also said that they prefer to see a variety of camera shots in a teaser trailer.
The fifth question I asked was whether people felt that film posters or billboards had affected their choice of film. 20 out of 25 males agreed that poster advertising had effected their film choice and 18 out of 25 females. To find out what I should include on my poster to please my target audience I asked which they thought was most effective: the image, the film title, the credits or the day of release. 13 males and 14 females said that they thought that the most important thing on a poster was it's image. 23 females and 20 males felt that poster advertising was effective.
I then went on to ask questions about magazine front covers. Question eight asked if magazine front covers had affected their choice of film and the majority of both genders voted 'no', 17 males and 20 females. When asking what is most important on a magazine front cover 15 out of 25 males and 10 females voted that the image was most important. The final question was are magazine front covers an effective use of advertising and 16 out of 25 males and 12 females voted 'yes', but 13 females said 'no', so the female population is divided between whether they think that magazine advertising is effective.
On question seven: 'Do you find poster advertising effective?' I allowed for people to give their comments. I received 13 comments on poster advertising which are:
It widens appeal
It gives the view an interpretation of the film before the trailer
It helps you notice a film that you previously didn’t know about and an eye catching picture can make you interested
Grabs your attention straight away, after seeing the image, you’ll want to read about it if it looks good enough…
Catch my eye when I visit the cinema. Striking images which I like persuade me to see the film
It captures you’re your attention quickly
I don’t really pay much attention to posters
It makes people aware of films
It attracts the viewers depending on what is provided on the image
For most people it reminds them to watch it
Only if done in an inventive way, such as using a wanted poster to advertise a cowboy film
Gets me interested in the film
They are effective, but only sometimes
On question ten: 'Do you find magazine front cover an effective use of advertising?' I allowed for people to give their comments. I received 12 comments on poster advertising which are:
Widens appeal
It depends on the object being advertised as for a certain target audience it would be effective, however, for others it wouldn’t
I don’t really look at them so I can’t really say, but I think billboards and bus posters are more effective as they are bigger and eye catching because a magazine would just get all buried around all magazines
Visual advertisement is usually best, I think
When skimming across magazines in a shop, one with a striking image on a actor you like on will make you read it
Not many people read magazines and cannot be sure everyone/most people will see them, like they do with billboards and adverts
I don’t care about advertising
I hardly ever look at magazines
A lot of people don’t read them, but it depends on whether the reader chooses to pay attention to the remarks the magazine has made.
People look at the cover to decide whether or not they want to buy it
Only to a certain degree
Because it’s a still image and not moving
In conclusion most males and females aged up to 30 enjoy watching adventure films. The most favourite reason for watching a film is the genre. The most interesting thing in a teaser trailer for males is the pace and editing and for females it the mise-en-scene. Most males and females prefer to see the characters and actors names in the teaser trailer with males equally preferring to see a variety of camera shots. Film posters and billboards have affected the majority of people's choice of film. Both males and females find that the image is the most important thing on poster and they agree that poster advertising is effective. At the same time they agreed that magazine front covers have no effected their choice of film and the image is the most important part of a magazine front cover. Most males think that magazine advertising is effective, but females are uncertain.
The questions that I asked were a result of my findings from my previous questionnaire. I asked only people aged between Under 18 and 30. I asked fifty people and made sure that I asked an equal amount of males to females. This was to find out who preferred adventure films more, males or females. As well as this I wanted to find out what people considered to be the most important thing when watching a teaser trailer, looking at a magazine front cover or seeing a poster.
The results of my questionnaire show that more males prefer adventure films to females, but the population of females liking adventure films is also very high. The thing that interests most people in a while watching a film is the genre of the film that they are watching 8 out of 25 males preferred genre and 7 out of 25 females preferred it. 7 out of 25 females also preferred the use of costumes and props in a film. When asking what people found most interesting in a teaser trailer 6 out of 25 males answered the pace and editing and 7 out of 25 females prefer to see costumes, props or the location. The fourth question I asked was to find out what people prefer to see in teaser trailer. 8 out of 25 females and 6 out of 25 males said that they preferred to see the main characters and the names of the actors in a teaser trailer. But 6 out of 25 males also said that they prefer to see a variety of camera shots in a teaser trailer.
The fifth question I asked was whether people felt that film posters or billboards had affected their choice of film. 20 out of 25 males agreed that poster advertising had effected their film choice and 18 out of 25 females. To find out what I should include on my poster to please my target audience I asked which they thought was most effective: the image, the film title, the credits or the day of release. 13 males and 14 females said that they thought that the most important thing on a poster was it's image. 23 females and 20 males felt that poster advertising was effective.
I then went on to ask questions about magazine front covers. Question eight asked if magazine front covers had affected their choice of film and the majority of both genders voted 'no', 17 males and 20 females. When asking what is most important on a magazine front cover 15 out of 25 males and 10 females voted that the image was most important. The final question was are magazine front covers an effective use of advertising and 16 out of 25 males and 12 females voted 'yes', but 13 females said 'no', so the female population is divided between whether they think that magazine advertising is effective.
On question seven: 'Do you find poster advertising effective?' I allowed for people to give their comments. I received 13 comments on poster advertising which are:
It widens appeal
It gives the view an interpretation of the film before the trailer
It helps you notice a film that you previously didn’t know about and an eye catching picture can make you interested
Grabs your attention straight away, after seeing the image, you’ll want to read about it if it looks good enough…
Catch my eye when I visit the cinema. Striking images which I like persuade me to see the film
It captures you’re your attention quickly
I don’t really pay much attention to posters
It makes people aware of films
It attracts the viewers depending on what is provided on the image
For most people it reminds them to watch it
Only if done in an inventive way, such as using a wanted poster to advertise a cowboy film
Gets me interested in the film
They are effective, but only sometimes
On question ten: 'Do you find magazine front cover an effective use of advertising?' I allowed for people to give their comments. I received 12 comments on poster advertising which are:
Widens appeal
It depends on the object being advertised as for a certain target audience it would be effective, however, for others it wouldn’t
I don’t really look at them so I can’t really say, but I think billboards and bus posters are more effective as they are bigger and eye catching because a magazine would just get all buried around all magazines
Visual advertisement is usually best, I think
When skimming across magazines in a shop, one with a striking image on a actor you like on will make you read it
Not many people read magazines and cannot be sure everyone/most people will see them, like they do with billboards and adverts
I don’t care about advertising
I hardly ever look at magazines
A lot of people don’t read them, but it depends on whether the reader chooses to pay attention to the remarks the magazine has made.
People look at the cover to decide whether or not they want to buy it
Only to a certain degree
Because it’s a still image and not moving
In conclusion most males and females aged up to 30 enjoy watching adventure films. The most favourite reason for watching a film is the genre. The most interesting thing in a teaser trailer for males is the pace and editing and for females it the mise-en-scene. Most males and females prefer to see the characters and actors names in the teaser trailer with males equally preferring to see a variety of camera shots. Film posters and billboards have affected the majority of people's choice of film. Both males and females find that the image is the most important thing on poster and they agree that poster advertising is effective. At the same time they agreed that magazine front covers have no effected their choice of film and the image is the most important part of a magazine front cover. Most males think that magazine advertising is effective, but females are uncertain.
Tuesday, 26 January 2010
Research: Primary (Adventure: Back to the Future Analysis)
Back to the Future
Teaser Trailer
The audience would be instantly drawn to the teaser trailer by the producer’s name in the first clip (Steven Spielberg), although he would have been less well known twenty five years ago as he is now he was still well known for films such as ‘Indiana Jones and the Temple of Doom’, ‘E.T’ and ‘Jaws’ which are all well known films.
The sound used in this teaser trailer is mostly non-diegetic. The non-diegetic music in this teaser trailer is science fiction like futuristic music. It also uses diegetic sounds of flicking switches and footsteps so that the audience feel like they are there and can hear the sound effects of the objects that are being moved. There is then a diegetic dialogue from the main character, so that the audience can hear what he sounds like.
The editing in this teaser trailer uses an irregular cutting rhythm allowing the audience to focus more on certain parts of the teaser trailer such as the character walking, allowing them to picture what the character might look like and less on the flicking switches and bright lights because the cutting speed is faster then to add to the action and tension.
The mise-en-scene used in this teaser trailer focuses on the characters trainers, lots of buttons and wires and a pair of sun glasses. By showing as little detail as possible on what the buttons are, where the wires lead to and who the character is a big interest is created and the audience want to know what the story is about.
Camera angles that are used to interest the audience without giving too much away are: tracking, close ups, extreme close ups and a long shot. Although the same type of camera angles were used they were used alternatively and to show different things.
Only one character is introduced in the teaser trailer and this is by showing the feet of the character walking, the hands of the character pushing buttons and a mid shot with diegetic dialogue of the main character saying “about thirty years”.
The teaser trailer ends with the title and credits with non-diegetic music, the theme of the film by Huey Lewis and the News.
Poster
This poster shows the main character as one of the main aspects to grab the attention of the audience as well as the tag-line on the left hand side of the poster that reads: “He was never in time for his classes… He was never in time for his dinner… Then one day… he wasn’t in time at all.” This tag-line helps to create a sense of mystery for the audience as to how someone could possibly be not “in time”.
The poster is composed with the main character on the right hand side of the image and a prop of the car of the left. This image would have been chosen because it introduces the audience to the main character and the object which is the centre of the films reason (the De Lorean car). The use of the fire beside the car might also interest the audience as they would want to know what had happened and how it had happened. The poster has a grained effect which makes the poster appear more animated. There is also a big bright light coming from behind the car; this would interest the audience as they would want to find out what it is.
The film title is positioned in the top left hand corner. When reading this is the first place your eye is drawn to, therefore the first thing that your eye sees. The typography is large and of bright fire colours (red, orange and yellow), which attracts the audience’s attention. The use of the fire colours links into the use of fire from the tyre tracks. The title of the film also attracts the audience’s attention as it is called: “Back to the Future,” and the thought of time travel might interest some audiences. At the bottom of the page are the credits for the film and they are written in capitals and in a grey font so that they do not take the attention away from the image.
Representation
The main character is seen stereotypically because in the poster he is looking at his watch worriedly, showing that he is late and stereotypically males are late. He is also stereotypically viewed as he is in a car and men like cars. But he is seen subversively in the teaser trailer for his age as he is a teenager and has an interest in scientific buttons, leavers and contraptions.
Collective Identity
Americans are viewed as being interested in cars and scientific technology.
Audience
Rating: PG in America, PG in United Kingdom
Genre: Adventure, Comedy, Fantasy, Sci-Fi
Rated: 8.4/10 by 185,237 people
Overall
Although I could not find a magazine front cover for this film as the film was made twenty five years ago there is a common link between the teaser trailer and poster. In both of these the main character is present as is the De Lorean car.
Teaser Trailer
The audience would be instantly drawn to the teaser trailer by the producer’s name in the first clip (Steven Spielberg), although he would have been less well known twenty five years ago as he is now he was still well known for films such as ‘Indiana Jones and the Temple of Doom’, ‘E.T’ and ‘Jaws’ which are all well known films.
The sound used in this teaser trailer is mostly non-diegetic. The non-diegetic music in this teaser trailer is science fiction like futuristic music. It also uses diegetic sounds of flicking switches and footsteps so that the audience feel like they are there and can hear the sound effects of the objects that are being moved. There is then a diegetic dialogue from the main character, so that the audience can hear what he sounds like.
The editing in this teaser trailer uses an irregular cutting rhythm allowing the audience to focus more on certain parts of the teaser trailer such as the character walking, allowing them to picture what the character might look like and less on the flicking switches and bright lights because the cutting speed is faster then to add to the action and tension.
The mise-en-scene used in this teaser trailer focuses on the characters trainers, lots of buttons and wires and a pair of sun glasses. By showing as little detail as possible on what the buttons are, where the wires lead to and who the character is a big interest is created and the audience want to know what the story is about.
Camera angles that are used to interest the audience without giving too much away are: tracking, close ups, extreme close ups and a long shot. Although the same type of camera angles were used they were used alternatively and to show different things.
Only one character is introduced in the teaser trailer and this is by showing the feet of the character walking, the hands of the character pushing buttons and a mid shot with diegetic dialogue of the main character saying “about thirty years”.
The teaser trailer ends with the title and credits with non-diegetic music, the theme of the film by Huey Lewis and the News.
Poster
This poster shows the main character as one of the main aspects to grab the attention of the audience as well as the tag-line on the left hand side of the poster that reads: “He was never in time for his classes… He was never in time for his dinner… Then one day… he wasn’t in time at all.” This tag-line helps to create a sense of mystery for the audience as to how someone could possibly be not “in time”.The poster is composed with the main character on the right hand side of the image and a prop of the car of the left. This image would have been chosen because it introduces the audience to the main character and the object which is the centre of the films reason (the De Lorean car). The use of the fire beside the car might also interest the audience as they would want to know what had happened and how it had happened. The poster has a grained effect which makes the poster appear more animated. There is also a big bright light coming from behind the car; this would interest the audience as they would want to find out what it is.
The film title is positioned in the top left hand corner. When reading this is the first place your eye is drawn to, therefore the first thing that your eye sees. The typography is large and of bright fire colours (red, orange and yellow), which attracts the audience’s attention. The use of the fire colours links into the use of fire from the tyre tracks. The title of the film also attracts the audience’s attention as it is called: “Back to the Future,” and the thought of time travel might interest some audiences. At the bottom of the page are the credits for the film and they are written in capitals and in a grey font so that they do not take the attention away from the image.
Representation
The main character is seen stereotypically because in the poster he is looking at his watch worriedly, showing that he is late and stereotypically males are late. He is also stereotypically viewed as he is in a car and men like cars. But he is seen subversively in the teaser trailer for his age as he is a teenager and has an interest in scientific buttons, leavers and contraptions.
Collective Identity
Americans are viewed as being interested in cars and scientific technology.
Audience
Rating: PG in America, PG in United Kingdom
Genre: Adventure, Comedy, Fantasy, Sci-Fi
Rated: 8.4/10 by 185,237 people
Overall
Although I could not find a magazine front cover for this film as the film was made twenty five years ago there is a common link between the teaser trailer and poster. In both of these the main character is present as is the De Lorean car.
Monday, 25 January 2010
Research: Primary (Adventure: The Mummy Returns Analysis)
The Mummy Returns
Teaser Trailer
The audience is immediately drawn to the teaser trailer by mysterious music and costumes worn by the two actors as they are ancient Egyptian.
The sound is a key aspect in luring the audience into the teaser trailer. There is non-diegetic music which begins by creating a sense of suspense; this would make the audience want to find out the reason for the suspense – what had occurred before hand and what was going to happen. The non-diegetic music then increases to very fast pace music as the action in the visual builds. The non-diegetic music is very important as it sets the pace for the camera shots and builds tension for the audience. There is a non-diegetic voiceover which draws the audience in by using lines such as “the day is coming” and “the forces are gathering”. This will interest the audience as they want answers to what is happening and why? By using diegetic dialogue from the film the audience are drawn as they hear little pieces of conversation between the characters.
The editing uses a fast cutting to show lots of action that occurs in a small space of time. The cutting rhythm is irregular because at the beginning of the teaser trailer the cutting speed is approximately four seconds to slowly introduce the audience as to what is going on, but as the teaser trailer continues the action is increased as is the speed at which each shot is cut.
The mise-en-scene that is used helps to divide modern and ancient. This is done through costume as the modern character wear modern shirts and trousers and the ancient character wear Ancient Egyptian clothing. Props that are used to help define this further are vehicles and guns for the modern characters and the Ancient Egyptian characters have ancient double sided axes.
There are many camera angles used to help build up the tension, show different scenes and create action. High angle, zoom out, mid shot, low angle, close up, tracking, long shot and panning shots are used to show a action in a variety of angels in order to interest the audience.
The main characters are not introduced straight away, but by use of non-diegetic voiceover the scene is set. Then part way through the teaser trailer the audiences are familiarised with the main characters that they recognised from the first film. Brief diegetic dialogue is then heard between the characters.
A sense of suspense is then created through non-diegetic music, the non-diegetic voiceover saying “most terrifying power on earth” and the fast editing pace.
The teaser trailer then ends with the title, a mid shot of a monster to scare the audience, the month of release and then the credits.
Magazine
The image on the front cover has the main character in the centre of the frame. Post-production work has been done on the magazine to make the character appear in front of the main heading. This would grab the audience’s attention because a) the image appears to be in front b) the audience might recognise the character from the previous film and c) they might recognise the actor.
The main heading is the title of the magazine reading “Empire” and is in a large red font place at the top of the magazine. Then the sub-heading on the magazine is in the bottom right hand corner. It reads: “The Mummy Returns”, which is the title of the film. The typography is large and white that is easy to read and white to stand out from the brown background.
The colour scheme of this magazine is brown and white. There is brown in the characters trousers which has then been used as the background, this is darker on the left hand side and becomes lighter towards the right. The white from the characters shirt is then used as the white in the background on the right hand side and in the text.There are boxes on the left hand side which are advertising other things in the magazine. By being on the left hand side they do not take the attention away from the image, as this is in the centre, or the sub-heading, which is on the right.
Poster
Six of the images on the front of the poster are of the main characters. Five of theses are close ups of their faces. Showing the faces of the main characters would grab the audience’s attention because they would recognise the characters from the previous film, which might make the audience, want to see it or just recognise the actors.
There are symbols of hieroglyphics either side of the group of actors. An army of fighters can also be seen as well as two people fighting (at the bottom). These image add to the interest that the audience have to find out how they link together and what the plot is going to be about.
The whole of the poster is in an orange/gold colour. By doing this, the poster appears old fashioned, this might interest people, as there are hieroglyphics in the background and it might make them think back to the Ancient Egyptian times. The use of it looking gold is that it might make the audience think of treasure and with the ancient Egyptian hieroglyphics people might thing of gold as Ancient Egyptian Pharaohs were rich and buried with their belongings.
The title of the poster is positioned two thirds of the way down with the ‘M’ in the middle of the word ‘Mummy’ glowing. The type face that this uses is the same as the one in the film, which helps the audience to recognise it.
Representation
The teaser trailer, magazine frotn cover and poster views the main male character stereotypically. He reacts violently to the creatures that he doesn't like and has a bad temper.
Collective Identity
Americans are seen as angry and running away from things and violent.
Audience
Rating: PG-13 in America, 12 in United Kingdom
Genre: Action, Adventure, Fantasy, Horror, Thriller
Rated: 6.2/10 by 64,254 people
Overall
The main male character is the link between the teaser trailer, magazine front cover and the poster. This is because he appears on all three of them and is the dominant character in the teaser trailer.
Teaser Trailer
The audience is immediately drawn to the teaser trailer by mysterious music and costumes worn by the two actors as they are ancient Egyptian.
The sound is a key aspect in luring the audience into the teaser trailer. There is non-diegetic music which begins by creating a sense of suspense; this would make the audience want to find out the reason for the suspense – what had occurred before hand and what was going to happen. The non-diegetic music then increases to very fast pace music as the action in the visual builds. The non-diegetic music is very important as it sets the pace for the camera shots and builds tension for the audience. There is a non-diegetic voiceover which draws the audience in by using lines such as “the day is coming” and “the forces are gathering”. This will interest the audience as they want answers to what is happening and why? By using diegetic dialogue from the film the audience are drawn as they hear little pieces of conversation between the characters.
The editing uses a fast cutting to show lots of action that occurs in a small space of time. The cutting rhythm is irregular because at the beginning of the teaser trailer the cutting speed is approximately four seconds to slowly introduce the audience as to what is going on, but as the teaser trailer continues the action is increased as is the speed at which each shot is cut.
The mise-en-scene that is used helps to divide modern and ancient. This is done through costume as the modern character wear modern shirts and trousers and the ancient character wear Ancient Egyptian clothing. Props that are used to help define this further are vehicles and guns for the modern characters and the Ancient Egyptian characters have ancient double sided axes.
There are many camera angles used to help build up the tension, show different scenes and create action. High angle, zoom out, mid shot, low angle, close up, tracking, long shot and panning shots are used to show a action in a variety of angels in order to interest the audience.
The main characters are not introduced straight away, but by use of non-diegetic voiceover the scene is set. Then part way through the teaser trailer the audiences are familiarised with the main characters that they recognised from the first film. Brief diegetic dialogue is then heard between the characters.
A sense of suspense is then created through non-diegetic music, the non-diegetic voiceover saying “most terrifying power on earth” and the fast editing pace.
The teaser trailer then ends with the title, a mid shot of a monster to scare the audience, the month of release and then the credits.
Magazine
The image on the front cover has the main character in the centre of the frame. Post-production work has been done on the magazine to make the character appear in front of the main heading. This would grab the audience’s attention because a) the image appears to be in front b) the audience might recognise the character from the previous film and c) they might recognise the actor.The main heading is the title of the magazine reading “Empire” and is in a large red font place at the top of the magazine. Then the sub-heading on the magazine is in the bottom right hand corner. It reads: “The Mummy Returns”, which is the title of the film. The typography is large and white that is easy to read and white to stand out from the brown background.
The colour scheme of this magazine is brown and white. There is brown in the characters trousers which has then been used as the background, this is darker on the left hand side and becomes lighter towards the right. The white from the characters shirt is then used as the white in the background on the right hand side and in the text.There are boxes on the left hand side which are advertising other things in the magazine. By being on the left hand side they do not take the attention away from the image, as this is in the centre, or the sub-heading, which is on the right.
Poster
Six of the images on the front of the poster are of the main characters. Five of theses are close ups of their faces. Showing the faces of the main characters would grab the audience’s attention because they would recognise the characters from the previous film, which might make the audience, want to see it or just recognise the actors.There are symbols of hieroglyphics either side of the group of actors. An army of fighters can also be seen as well as two people fighting (at the bottom). These image add to the interest that the audience have to find out how they link together and what the plot is going to be about.
The whole of the poster is in an orange/gold colour. By doing this, the poster appears old fashioned, this might interest people, as there are hieroglyphics in the background and it might make them think back to the Ancient Egyptian times. The use of it looking gold is that it might make the audience think of treasure and with the ancient Egyptian hieroglyphics people might thing of gold as Ancient Egyptian Pharaohs were rich and buried with their belongings.
The title of the poster is positioned two thirds of the way down with the ‘M’ in the middle of the word ‘Mummy’ glowing. The type face that this uses is the same as the one in the film, which helps the audience to recognise it.
Representation
The teaser trailer, magazine frotn cover and poster views the main male character stereotypically. He reacts violently to the creatures that he doesn't like and has a bad temper.
Collective Identity
Americans are seen as angry and running away from things and violent.
Audience
Rating: PG-13 in America, 12 in United Kingdom
Genre: Action, Adventure, Fantasy, Horror, Thriller
Rated: 6.2/10 by 64,254 people
Overall
The main male character is the link between the teaser trailer, magazine front cover and the poster. This is because he appears on all three of them and is the dominant character in the teaser trailer.
Sunday, 24 January 2010
Research: Primary (Adventure: Spider Man 2 Analysis)
Spider Man 2
Teaser Trailer
The audience is immediately drawn to the diegetic dialogue. By hearing the character before they see them this makes them listen more and think more about what they hear. The audience would then be interested in the conversation as they recognise the two characters from the first film. The non-diegetic music is used to help create a sense of mystery and build the pace of the teaser trailer.
The editing uses an irregular cutting rhythm which varies from a cutting speed of five seconds to one second. The use of the five second cutting speed allows the audience to see more in detail and pay attention as to what is going on (the conversation at the beginning between the two characters). The faster cutting speed is used to show lots of different action that is occurring (when each of the characters is shown).
The mise-en-scene used is to create the feeling that the characters are modern everyday people so that the audience get the feeling that these events can happen anywhere to anyone. One of the important parts of the mise-en-scene is the costume for Spider Man as this is what people would recognise from the previous film and from the Marvel Comics.
The camera angles that are used play an important role in keeping the audience interested and making them feel like they want to see more. This is created by the variety of shots used: shot reverse shot, extreme close up, long shot, high angle shot, low angle shot, two-person-shot, mid shot, close up and panning.
The characters are introduced straight away through the use of diegetic dialogue. By the characters conversation the audience will be intrigued to know what is going on. Also the audience will feel familiar with the surroundings as they are already familiar with these characters from the first film.
The teaser trailer then ends with the date that the film is due out and a website where possible further information can be found.
The main image on the front of the magazine shows a mid shot of the main character. Although it is not very noticeable the character has been placed in front of the other objects to make it appear as though he is coming out of the magazine. This would attract the audience’s attention because the character appears to be jumping out at them.
The main heading on the magazine uses large chunky typography, which is coloured red and outlined in yellow. The sub-heading reads: “Swinging back into action” this would attract the audience’s attention because Spider Man swings on a web and it’s the second film, so he is back. In smaller text is then the title of the film, this is in white and yellow and is outlined. The use of the white and yellow coloured typography is to stand out from the dark red and black colours on the character.
The colour scheme on this magazine front cover is red and blue. The blue of Spider Man’s costume is reused in the background, with the darker blue at the bottom and becoming lighter towards the top of the page. Then the red of Spider Man’s costume is used in the main title, logo and to outline some of the text.
Poster
The poster shows the face of the main character. Half of the characters face shows the character of Spider Man, the other half of the poster shows the characters alter ego, Peter Parker. This might interest the audience as they will recognise the character of Spider Man from the previous film and from the Marvel Comic collection. The audience are also drawn to the poster as they would recognise the actor from the first film.
There is typography on the bottom half of the image, stating the title of the film, the month and year of its release and the credits. The title is small in hope that the image is self explanatory. The image used is very large and covers the whole of the poster. The use of this is to attract the audience’s attention. And as the image of Spider Man is so iconic the designer would have decided that there was no need for a lot of text to advertise the poster because the audience would be interested straight away just from the picture.
The image that is used on the poster gives nothing away to do with the characters or the plot. This will keep the audience guessing and leave them wanting to know more.
Representation
The male characters are viewed in a stereotypical way because they are centre of the action. The villain is stereotypically a bad character and is controlling. The hero, Spider Man, is stereotypical in taking charge and reacting to what the villain says.
Collective Identity
The collective identity shows American as having super abilities and good and evil views. This is because the super hero has super powers and the villain does too.
Audience
Rating: PG-13 in America, PG in United Kingdom
Genre: Action, Thriller
Rated: 7.7/10 by 134,241 people
Overall
The main character of Spider Man is the main link between the teaser trailer, the front cover of the magazine and the poster. In the teaser trailer you see the main character change from a regular person into the super hero, Spider Man. On the magazine front cover is the character of Spider Man and on the poster shows half of the character of Spider Man and half of the person of Peter Parker.
Teaser Trailer
The audience is immediately drawn to the diegetic dialogue. By hearing the character before they see them this makes them listen more and think more about what they hear. The audience would then be interested in the conversation as they recognise the two characters from the first film. The non-diegetic music is used to help create a sense of mystery and build the pace of the teaser trailer.
The editing uses an irregular cutting rhythm which varies from a cutting speed of five seconds to one second. The use of the five second cutting speed allows the audience to see more in detail and pay attention as to what is going on (the conversation at the beginning between the two characters). The faster cutting speed is used to show lots of different action that is occurring (when each of the characters is shown).
The mise-en-scene used is to create the feeling that the characters are modern everyday people so that the audience get the feeling that these events can happen anywhere to anyone. One of the important parts of the mise-en-scene is the costume for Spider Man as this is what people would recognise from the previous film and from the Marvel Comics.
The camera angles that are used play an important role in keeping the audience interested and making them feel like they want to see more. This is created by the variety of shots used: shot reverse shot, extreme close up, long shot, high angle shot, low angle shot, two-person-shot, mid shot, close up and panning.
The characters are introduced straight away through the use of diegetic dialogue. By the characters conversation the audience will be intrigued to know what is going on. Also the audience will feel familiar with the surroundings as they are already familiar with these characters from the first film.
The teaser trailer then ends with the date that the film is due out and a website where possible further information can be found.
Magazine
The main image on the front of the magazine shows a mid shot of the main character. Although it is not very noticeable the character has been placed in front of the other objects to make it appear as though he is coming out of the magazine. This would attract the audience’s attention because the character appears to be jumping out at them.The main heading on the magazine uses large chunky typography, which is coloured red and outlined in yellow. The sub-heading reads: “Swinging back into action” this would attract the audience’s attention because Spider Man swings on a web and it’s the second film, so he is back. In smaller text is then the title of the film, this is in white and yellow and is outlined. The use of the white and yellow coloured typography is to stand out from the dark red and black colours on the character.
The colour scheme on this magazine front cover is red and blue. The blue of Spider Man’s costume is reused in the background, with the darker blue at the bottom and becoming lighter towards the top of the page. Then the red of Spider Man’s costume is used in the main title, logo and to outline some of the text.
Poster
The poster shows the face of the main character. Half of the characters face shows the character of Spider Man, the other half of the poster shows the characters alter ego, Peter Parker. This might interest the audience as they will recognise the character of Spider Man from the previous film and from the Marvel Comic collection. The audience are also drawn to the poster as they would recognise the actor from the first film.There is typography on the bottom half of the image, stating the title of the film, the month and year of its release and the credits. The title is small in hope that the image is self explanatory. The image used is very large and covers the whole of the poster. The use of this is to attract the audience’s attention. And as the image of Spider Man is so iconic the designer would have decided that there was no need for a lot of text to advertise the poster because the audience would be interested straight away just from the picture.
The image that is used on the poster gives nothing away to do with the characters or the plot. This will keep the audience guessing and leave them wanting to know more.
Representation
The male characters are viewed in a stereotypical way because they are centre of the action. The villain is stereotypically a bad character and is controlling. The hero, Spider Man, is stereotypical in taking charge and reacting to what the villain says.
Collective Identity
The collective identity shows American as having super abilities and good and evil views. This is because the super hero has super powers and the villain does too.
Audience
Rating: PG-13 in America, PG in United Kingdom
Genre: Action, Thriller
Rated: 7.7/10 by 134,241 people
Overall
The main character of Spider Man is the main link between the teaser trailer, the front cover of the magazine and the poster. In the teaser trailer you see the main character change from a regular person into the super hero, Spider Man. On the magazine front cover is the character of Spider Man and on the poster shows half of the character of Spider Man and half of the person of Peter Parker.
Saturday, 23 January 2010
Research: Primary (Adventure: The Incredible Hulk Analysis
The Incredible Hulk
Teaser Trailer
The audience is immediately gripped into watching the teaser trailer through the non-diegetic music. This is eerie and creates suspense, so the audience want to continue listening and watching to find out what is going to happen. There is also a non-diegetic voiceover. This interests the audience because it is speaking in the first person (from the point of view of the main character) to the audience. This makes the audience feel involved.
The editing used in this teaser trailer is: fade out; this is where the house fades out and the bathroom fades in. This editing technique is useful as it allows scenes to flow easily and not jump too much. The cutting rate is slow, with a slow cutting speed of approximately seven seconds. This focuses more emphasis on the non-diegetic voiceover.
The mise-en-scene in this clip shows a house on a quiet looking street. This adds to the interest in the audience as the main character lives in an ordinary American house in an ordinary neighbourhood like many of the people watching the teaser trailer.
The camera angles used are establishing shot, zoom in, mid shot and extreme close up. By using these specific camera angles the audience is left to pay attention to the surrounding and the detail as well as placing an emphasis on the non-diegetic voiceover.
The main character is introduced through the voiceover as he is introducing himself. Through the camera angle you then see him in front of a bathroom mirror. By the use of extreme close up you then see his eye and the skin around it change to green. This interests the audience as they might be familiar with ‘The Incredible Hulk’ comic book series by Marvel Comics as they would recognise the character, or from the 1970s television series.
Tension is created through the non-diegetic music as creates suspense and non-diegetic voiceover because he is talking about a thing that scares him. Tension is also created through the emotion portrayed through the characters face because the audience want to know what is happening.
The teaser trailer then ends with the film title and the credits.
Magazine
The main shot on the front of the magazine shows the main character from the film, the hulk. But he shot used hides the character’s face with its fist; this creates a sense of mystery for the audience as they want to know what the hulk looks like. The image is situated in the centre of the frame and appears to be breaking through a big screen of paper. This image would have had post-production work done to it. The image of the Hulk would have been taken from the film and manipulated to appear to be breaking through the magazine’s page.The background of this image is bright red, which contrasts with the green of the hulk. The use of this contrast in colour is to create a bright and bold effect for the audience and make the front cover grab their attention. Yellow and white are also colours that have been used. White and black are used for the main heading, “Total Film”, so that the typography stands out against the bright red background. The sub-heading has been written in yellow and reads: “Hulk” the typography is large type face that appears to have been broken at the edges. There is alliteration used to attract the attention of the audience. It reads: “Incredible! Indestructible! Inside” The use of alliteration is to make the phrase flow and is interesting read.
Poster
The character of the Hulk is present in the poster and has his back to the audience; he fills the whole frame of the poster and is so tall that the edges of his arms and head are cut out of the frame. Because the Hulk is hiding his face it leaves the audience guessing what he looks like. In comparison to the incredible hulk his alter ego is positioned in front of him and is remarkably smaller. His body is facing the audience, but with his head down. The contrast in size between the two would attract the audience’s attention because it would make them see the difference in size from a regular person to the Hulk. Location settings and helicopters can also be seen in the poster between the gaps of the Hulk’s arms. This gives the poster a sense of tension because the helicopters look like they are after the Hulk.
There is not a great deal of typography on this poster as it is allowing the image to attract the audience’s attention to make them want to see the film. The four main actors in the film have their names written across the top of the poster. By including the main actors this may persuade people to see the film because their favourite actor might be in it. On the bottom half of the poster is the film title “Hulk” in large dark letters with “The Incredible” written over the top in a white. The white from the typography looks like a glow, which adds light to the dark lettering of the film’s title.
Representation
The texts make the male character appear stereotypical as he is big, strong and powerful. This can be seen where he damages the wall in the teaser trailer.
Collective Identity
The collective identity of Americans is that they are secretly super human super heroes.
Audience
Rating: PG-13 in America, 12A in United Kingdom
Genre: Action, Sci-Fi, Thriller
Rated: 5.7/10 by 66,852 people
Overall
The main character of the Hulk is the link between the teaser trailer, magazine front cover and poster. The main character is the main focus in the teaser trailer, on the front cover of the magazine and in the centre of the poster.
Teaser Trailer
The audience is immediately gripped into watching the teaser trailer through the non-diegetic music. This is eerie and creates suspense, so the audience want to continue listening and watching to find out what is going to happen. There is also a non-diegetic voiceover. This interests the audience because it is speaking in the first person (from the point of view of the main character) to the audience. This makes the audience feel involved.
The editing used in this teaser trailer is: fade out; this is where the house fades out and the bathroom fades in. This editing technique is useful as it allows scenes to flow easily and not jump too much. The cutting rate is slow, with a slow cutting speed of approximately seven seconds. This focuses more emphasis on the non-diegetic voiceover.
The mise-en-scene in this clip shows a house on a quiet looking street. This adds to the interest in the audience as the main character lives in an ordinary American house in an ordinary neighbourhood like many of the people watching the teaser trailer.
The camera angles used are establishing shot, zoom in, mid shot and extreme close up. By using these specific camera angles the audience is left to pay attention to the surrounding and the detail as well as placing an emphasis on the non-diegetic voiceover.
The main character is introduced through the voiceover as he is introducing himself. Through the camera angle you then see him in front of a bathroom mirror. By the use of extreme close up you then see his eye and the skin around it change to green. This interests the audience as they might be familiar with ‘The Incredible Hulk’ comic book series by Marvel Comics as they would recognise the character, or from the 1970s television series.
Tension is created through the non-diegetic music as creates suspense and non-diegetic voiceover because he is talking about a thing that scares him. Tension is also created through the emotion portrayed through the characters face because the audience want to know what is happening.
The teaser trailer then ends with the film title and the credits.
Magazine
The main shot on the front of the magazine shows the main character from the film, the hulk. But he shot used hides the character’s face with its fist; this creates a sense of mystery for the audience as they want to know what the hulk looks like. The image is situated in the centre of the frame and appears to be breaking through a big screen of paper. This image would have had post-production work done to it. The image of the Hulk would have been taken from the film and manipulated to appear to be breaking through the magazine’s page.The background of this image is bright red, which contrasts with the green of the hulk. The use of this contrast in colour is to create a bright and bold effect for the audience and make the front cover grab their attention. Yellow and white are also colours that have been used. White and black are used for the main heading, “Total Film”, so that the typography stands out against the bright red background. The sub-heading has been written in yellow and reads: “Hulk” the typography is large type face that appears to have been broken at the edges. There is alliteration used to attract the attention of the audience. It reads: “Incredible! Indestructible! Inside” The use of alliteration is to make the phrase flow and is interesting read.Poster
The character of the Hulk is present in the poster and has his back to the audience; he fills the whole frame of the poster and is so tall that the edges of his arms and head are cut out of the frame. Because the Hulk is hiding his face it leaves the audience guessing what he looks like. In comparison to the incredible hulk his alter ego is positioned in front of him and is remarkably smaller. His body is facing the audience, but with his head down. The contrast in size between the two would attract the audience’s attention because it would make them see the difference in size from a regular person to the Hulk. Location settings and helicopters can also be seen in the poster between the gaps of the Hulk’s arms. This gives the poster a sense of tension because the helicopters look like they are after the Hulk.There is not a great deal of typography on this poster as it is allowing the image to attract the audience’s attention to make them want to see the film. The four main actors in the film have their names written across the top of the poster. By including the main actors this may persuade people to see the film because their favourite actor might be in it. On the bottom half of the poster is the film title “Hulk” in large dark letters with “The Incredible” written over the top in a white. The white from the typography looks like a glow, which adds light to the dark lettering of the film’s title.
Representation
The texts make the male character appear stereotypical as he is big, strong and powerful. This can be seen where he damages the wall in the teaser trailer.
Collective Identity
The collective identity of Americans is that they are secretly super human super heroes.
Audience
Rating: PG-13 in America, 12A in United Kingdom
Genre: Action, Sci-Fi, Thriller
Rated: 5.7/10 by 66,852 people
Overall
The main character of the Hulk is the link between the teaser trailer, magazine front cover and poster. The main character is the main focus in the teaser trailer, on the front cover of the magazine and in the centre of the poster.
Friday, 22 January 2010
Research: Primary (Adventure: Harry Potter Analysis)
Harry Potter
Teaser Trailer
The audience is immediately drawn in to the teaser trailer from the non-diegetic music. This is a key aspect of the teaser trailer as it is the first thing that the audience finds out about the film. This non-diegetic music continues throughout the teaser trailer and builds up as it progresses. It sound mysterious and magical which interests young audiences. There is also a non-diegetic voiceover. This speaks to the audience as if they are Harry Potter and they are the one who is going to Hogwarts. It interests the audience by using the personal pronoun ‘you’.
The editing also is a key aspect of this teaser trailer. It uses a fast cutting speed at an average of three seconds with a regular cutting rhythm. The speed at which the clip is cut increases slightly when the close ups of many of the characters are seen and when the non-diegetic music speeds up. It also uses fade out to cut from one scene to another smoothly.
The mise-en-scene used in this teaser trailer is costumes and props. All of the students wear black robes, white shirts and black ties and have magic wands. One of the characters has a witch’s hat and another is dressed as a wizard. By showing the costumes and the props the audience are able to recognise them from the book and become interested in them because they are unusual as they are not the clothes normal students wear. Mythical creatures are also shown, showing the magical world. The use of the prop of wands is also important as it creates an interest with the unreal and escapism from current times.
The camera work in this teaser trailer shows a variety of camera angles to show a sense of action and to keep the audience interested. The camera angles used are high angle, mid shot, zoom in, establishing shot, long shot, two person shot, close up, extreme close up and low angle.
The main character, Harry Potter, is shown straight away. The voiceover then talks about the main character but refers to him as the view, by using the personal pronouns ‘you’ and ‘your’. The other character are then introduced through camera angles, mainly close ups. Locations such as the dining hall are also given away through camera angles. This is given away as the characters and plot are already known by most people, from reading the book.
Tension has been created where a close up of a bolt on the door is shown and diegetic sounds of lightning can be heard as the weather is stereotypically used to represent the mood of the film. Lightning is stereotypically viewed as scary. By using this, the audience is anxious to see what is what is behind the door that the lightning is behind and what will happen next.
The teaser trailer then ends with the title of the film against a dark clouded background and the date of release of the film with the tag-line ‘The Magic Begins’, to interest the audience.
Magazine
The image on the front cover of the magazine is of the main character and an object, the owl. It is a mid shot and shows the character in costume, therefore more recognisable to people which film it is. The image may also be recognised from the book, through description and illustrations. The head of the character has been photo-manipulated to appear in front of the main heading, where the background of the image appears behind the title. This is to make the character stand out and immediately grab the attention of the audience.
The main heading of this magazine reads: “EMPIRE” and the typography is red, large, in a clear and easy to read font and has been placed behind the image. The sub-heading of the magazine is larger than the main heading, but is not as brighter colour, it reads “Harry Potter”. The use of this sub-heading being in a large font is to attract the audience who would recognise the name from the books. There is other sub-heading that is in a smaller font because it is not as important as the film's title therefore does not need as much attention.
The colour scheme that this magazine appears to have is a red/brown. In places where there is too much red it has been toned down by text written in yellow. The use of the text in brighter colours to the background is to attract attention and interest the audience with harmonising colours.
Poster
This poster uses images of six of the main characters to gain interest from the audience. This would help make the audience familiar with the characters before they see the film, as there are many and the audience wouldn’t want to be confused. Another use for displaying the main characters is that people who have read the book might recognise who each of the characters are and by recognising the characters they might gain an interest to see whether the film is as good as the book.
The composition of the poster has the main character (Harry Potter) largest and in the top half of the poster. The other characters and the train then curve around him, so that the attention is not taken away from him. Each of the characters is wearing their costumes from the film. The use of characters in costume would interest the audience as it would make them feel like they have an insight to what the film will look like.
There is not a lot of typography on the poster. The film title is situated just below the centre of the frame and is in yellow. The yellow helps the typography to stand out from the background and be easily recognised. There is a tag-line/slogan placed at the very top of the poster which reads: “Journey beyond your imagination”. This tag-line would interest the audience as it makes them begin to question the use of their imagination and would intrigue them into wanting to see what will happen.
Representation
In these three texts the males are viewed subversively as the main character appears amazed and worried by the events that are showing in the teaser trailer.
Collective Identity
The collective identity given to Britain from these three texts is that we are all magical wizards, who wear long black robes to go to school.
Audience
Rating: PG in America, PG in United Kingdom
Genre: Adventure, Fantasy, Mystery
Rated: 7.2/10 by 124,324 people
Overall
The link between the teaser trailer, magazine cover and poster is the main character. The main character is Harry Potter and is the common point of the teaser trailer, because the events follow him, the magazine front cover, as he is in the centre of the frame and the poster because he is the largest pictured character.
Teaser Trailer
The audience is immediately drawn in to the teaser trailer from the non-diegetic music. This is a key aspect of the teaser trailer as it is the first thing that the audience finds out about the film. This non-diegetic music continues throughout the teaser trailer and builds up as it progresses. It sound mysterious and magical which interests young audiences. There is also a non-diegetic voiceover. This speaks to the audience as if they are Harry Potter and they are the one who is going to Hogwarts. It interests the audience by using the personal pronoun ‘you’.
The editing also is a key aspect of this teaser trailer. It uses a fast cutting speed at an average of three seconds with a regular cutting rhythm. The speed at which the clip is cut increases slightly when the close ups of many of the characters are seen and when the non-diegetic music speeds up. It also uses fade out to cut from one scene to another smoothly.
The mise-en-scene used in this teaser trailer is costumes and props. All of the students wear black robes, white shirts and black ties and have magic wands. One of the characters has a witch’s hat and another is dressed as a wizard. By showing the costumes and the props the audience are able to recognise them from the book and become interested in them because they are unusual as they are not the clothes normal students wear. Mythical creatures are also shown, showing the magical world. The use of the prop of wands is also important as it creates an interest with the unreal and escapism from current times.
The camera work in this teaser trailer shows a variety of camera angles to show a sense of action and to keep the audience interested. The camera angles used are high angle, mid shot, zoom in, establishing shot, long shot, two person shot, close up, extreme close up and low angle.
The main character, Harry Potter, is shown straight away. The voiceover then talks about the main character but refers to him as the view, by using the personal pronouns ‘you’ and ‘your’. The other character are then introduced through camera angles, mainly close ups. Locations such as the dining hall are also given away through camera angles. This is given away as the characters and plot are already known by most people, from reading the book.
Tension has been created where a close up of a bolt on the door is shown and diegetic sounds of lightning can be heard as the weather is stereotypically used to represent the mood of the film. Lightning is stereotypically viewed as scary. By using this, the audience is anxious to see what is what is behind the door that the lightning is behind and what will happen next.
The teaser trailer then ends with the title of the film against a dark clouded background and the date of release of the film with the tag-line ‘The Magic Begins’, to interest the audience.
Magazine
The image on the front cover of the magazine is of the main character and an object, the owl. It is a mid shot and shows the character in costume, therefore more recognisable to people which film it is. The image may also be recognised from the book, through description and illustrations. The head of the character has been photo-manipulated to appear in front of the main heading, where the background of the image appears behind the title. This is to make the character stand out and immediately grab the attention of the audience.
The main heading of this magazine reads: “EMPIRE” and the typography is red, large, in a clear and easy to read font and has been placed behind the image. The sub-heading of the magazine is larger than the main heading, but is not as brighter colour, it reads “Harry Potter”. The use of this sub-heading being in a large font is to attract the audience who would recognise the name from the books. There is other sub-heading that is in a smaller font because it is not as important as the film's title therefore does not need as much attention.
The colour scheme that this magazine appears to have is a red/brown. In places where there is too much red it has been toned down by text written in yellow. The use of the text in brighter colours to the background is to attract attention and interest the audience with harmonising colours.
Poster
This poster uses images of six of the main characters to gain interest from the audience. This would help make the audience familiar with the characters before they see the film, as there are many and the audience wouldn’t want to be confused. Another use for displaying the main characters is that people who have read the book might recognise who each of the characters are and by recognising the characters they might gain an interest to see whether the film is as good as the book.The composition of the poster has the main character (Harry Potter) largest and in the top half of the poster. The other characters and the train then curve around him, so that the attention is not taken away from him. Each of the characters is wearing their costumes from the film. The use of characters in costume would interest the audience as it would make them feel like they have an insight to what the film will look like.
There is not a lot of typography on the poster. The film title is situated just below the centre of the frame and is in yellow. The yellow helps the typography to stand out from the background and be easily recognised. There is a tag-line/slogan placed at the very top of the poster which reads: “Journey beyond your imagination”. This tag-line would interest the audience as it makes them begin to question the use of their imagination and would intrigue them into wanting to see what will happen.
Representation
In these three texts the males are viewed subversively as the main character appears amazed and worried by the events that are showing in the teaser trailer.
Collective Identity
The collective identity given to Britain from these three texts is that we are all magical wizards, who wear long black robes to go to school.
Audience
Rating: PG in America, PG in United Kingdom
Genre: Adventure, Fantasy, Mystery
Rated: 7.2/10 by 124,324 people
Overall
The link between the teaser trailer, magazine cover and poster is the main character. The main character is Harry Potter and is the common point of the teaser trailer, because the events follow him, the magazine front cover, as he is in the centre of the frame and the poster because he is the largest pictured character.
Thursday, 21 January 2010
Research: Primary (Adventure: Avatar Analysis)
Avatar
Teaser Trailer
The teaser trailer would not embed onto the blog I have had to insert the hyperlink to the webpage where the teaser trailer was viewed:
http://www.trailerspy.com/trailer/5045/Avatar-Teaser-Trailer-HD
The audience is immediately drawn to the teaser trailer by the eyes of the blue faced creature. It makes the audience ask the question what the creature is and what it is doing and what it is. There is non-diegetic music playing the background of the whole teaser trailer. It is quiet but fast paced which makes the audience intrigued. Also by this use of non-diegetic music the audience is not too distracted ad drawn away from the picture. Some diegetic dialogue is also included, allowing the audience to an insight of what the characters sound like.
In the editing used the cutting rhythm is irregular as the cutting rate changes from slow to fast. The variety of pace allows the audience to take in what is in certain clips in detail, where as the purpose of others is to provide a sense of action.
The mise-en-scene that this teaser trailer uses is the costumes and use of blue skin. This can create an interest for the audience as it is like another world. This is then contrasted by the regular clothes of the normal people. The locations are important in grasping the attentions of different audiences as the laboratory type room and the machinery room would appeal to more of a male audience where as the scenic locations may appeal more to a female audience. The use of props is also important when appealing to an audience because guns and helicopters might appeal to more of an older or male audience, whereas the small creatures and the end where the two characters nearly kiss might appeal to a younger or more feminine audience.
There are many camera angles used to show different events and emotions. These are extreme close up (of the eyes at the beginning), panning, tracking, mid shot, high angle looking down on the main character), low angle and long shot. By using a variety of shots the audience is drawn in.
The characters and narrative are slowly given away as the teaser trailer progresses. Beginning with the main character the teaser trailer then shows him looking at a blue creature in a chronological chamber before he is then placed on a metal bed and then is transformed into a blue creature. From here it seems that a battle takes place before two characters fall in love. The teaser trailer then ends with the credits.
M
agazine
The image on the front cover of the magazine is a high-angle-mid-shot of the main character. It shows the characters face and upper half of his torso. Production work has been done on the main character so that it stands out over the magazine main heading. This makes the image appear to be coming out of the magazine. By using the main character this allows the audience to become familiar with what one of the characters look like before they go and see the film, or it helps them to recognise the character from the film if they have already seen it.
The main heading of the magazine reads: “Total Film”. “Film” has been written in a large chunky style. Its colour is white so that it stands out over the blue background of the image. “Total” is placed inside the “F” in “Film” and is in a blue colour, similar to that of the background. The sub-heading reads: “Avatar” and the typography is smaller to the heading. Like the main heading it is also in white so that it stands out from the background. Below the sub-heading there is some smaller text that reads “A decade in the making”. The typography is in a darker grey colour, but in the same type face as the sub-heading. The use of this sub-heading is that after the audience have been drawn to the magazine by the image, then they read the sub-heading, then the text to find out a little bit about the film before opening the cover. The audience would be interested by “A decade in the making” as they would want to know why it had taken so long to make it.There is a colour scheme present on this magazine. This is blue and white as the main character is blue as is the background. The text is white so that it stands out over the blue without creating a great contrast in colour.
Poster
There are two images of characters on the front cover of the poster; this will be to familiarise the audience with the characters before they go to see the film. It also creates a sense of interest as the audience would want to know the significance of a human character and a blue character. These are placed in the top half of the frame.
The top half of the frame of the poster is blue. This is the dominant colour as it is allowing the audience to see that this colour is important to the film. The lower half of the poster is coloured orange in order to contrast with the blue so that they both stand out from one another.
There are settings present in the lower half of the poster of trees. This is useful to the audience as they get the feeling of where the film takes place.
The film’s title is at the bottom of the poster, in capitals. Above the poster’s title is the director’s name. There is a tag-line at the top of the poster which reads: “From the director of Terminator 2 and Titanic”. This would interest the audience who had seen the films mentioned because if they liked them, then they might want to see this film to see if it is as good as them. This is in a white font to stand out from the dark images.
Representation
The male characters are represented very stereotypically because they use weapons such as guns, and violence is a very stereotypical trait of males.
Collective Identity
The collective identity that you get from the teaser trailer is that Americans are always fighting, whether it be against themselves or another world.
Audience
Rating: PG-13 in America, 12A in United Kingdom
Genre: Action, Adventure, Sci-fi
Rated: 8.6/10 by 170,666 people
Overall
The teaser trailer, magazine front cover and poster have a link between them. This link is the colour blue and the blue of the characters skin. This is the key point and how the audiences can easily recognise the film and link the three texts together.
Teaser Trailer
The teaser trailer would not embed onto the blog I have had to insert the hyperlink to the webpage where the teaser trailer was viewed:
http://www.trailerspy.com/trailer/5045/Avatar-Teaser-Trailer-HD
The audience is immediately drawn to the teaser trailer by the eyes of the blue faced creature. It makes the audience ask the question what the creature is and what it is doing and what it is. There is non-diegetic music playing the background of the whole teaser trailer. It is quiet but fast paced which makes the audience intrigued. Also by this use of non-diegetic music the audience is not too distracted ad drawn away from the picture. Some diegetic dialogue is also included, allowing the audience to an insight of what the characters sound like.
In the editing used the cutting rhythm is irregular as the cutting rate changes from slow to fast. The variety of pace allows the audience to take in what is in certain clips in detail, where as the purpose of others is to provide a sense of action.
The mise-en-scene that this teaser trailer uses is the costumes and use of blue skin. This can create an interest for the audience as it is like another world. This is then contrasted by the regular clothes of the normal people. The locations are important in grasping the attentions of different audiences as the laboratory type room and the machinery room would appeal to more of a male audience where as the scenic locations may appeal more to a female audience. The use of props is also important when appealing to an audience because guns and helicopters might appeal to more of an older or male audience, whereas the small creatures and the end where the two characters nearly kiss might appeal to a younger or more feminine audience.
There are many camera angles used to show different events and emotions. These are extreme close up (of the eyes at the beginning), panning, tracking, mid shot, high angle looking down on the main character), low angle and long shot. By using a variety of shots the audience is drawn in.
The characters and narrative are slowly given away as the teaser trailer progresses. Beginning with the main character the teaser trailer then shows him looking at a blue creature in a chronological chamber before he is then placed on a metal bed and then is transformed into a blue creature. From here it seems that a battle takes place before two characters fall in love. The teaser trailer then ends with the credits.
M
agazine The image on the front cover of the magazine is a high-angle-mid-shot of the main character. It shows the characters face and upper half of his torso. Production work has been done on the main character so that it stands out over the magazine main heading. This makes the image appear to be coming out of the magazine. By using the main character this allows the audience to become familiar with what one of the characters look like before they go and see the film, or it helps them to recognise the character from the film if they have already seen it.
The main heading of the magazine reads: “Total Film”. “Film” has been written in a large chunky style. Its colour is white so that it stands out over the blue background of the image. “Total” is placed inside the “F” in “Film” and is in a blue colour, similar to that of the background. The sub-heading reads: “Avatar” and the typography is smaller to the heading. Like the main heading it is also in white so that it stands out from the background. Below the sub-heading there is some smaller text that reads “A decade in the making”. The typography is in a darker grey colour, but in the same type face as the sub-heading. The use of this sub-heading is that after the audience have been drawn to the magazine by the image, then they read the sub-heading, then the text to find out a little bit about the film before opening the cover. The audience would be interested by “A decade in the making” as they would want to know why it had taken so long to make it.There is a colour scheme present on this magazine. This is blue and white as the main character is blue as is the background. The text is white so that it stands out over the blue without creating a great contrast in colour.
Poster
There are two images of characters on the front cover of the poster; this will be to familiarise the audience with the characters before they go to see the film. It also creates a sense of interest as the audience would want to know the significance of a human character and a blue character. These are placed in the top half of the frame.The top half of the frame of the poster is blue. This is the dominant colour as it is allowing the audience to see that this colour is important to the film. The lower half of the poster is coloured orange in order to contrast with the blue so that they both stand out from one another.
There are settings present in the lower half of the poster of trees. This is useful to the audience as they get the feeling of where the film takes place.
The film’s title is at the bottom of the poster, in capitals. Above the poster’s title is the director’s name. There is a tag-line at the top of the poster which reads: “From the director of Terminator 2 and Titanic”. This would interest the audience who had seen the films mentioned because if they liked them, then they might want to see this film to see if it is as good as them. This is in a white font to stand out from the dark images.
Representation
The male characters are represented very stereotypically because they use weapons such as guns, and violence is a very stereotypical trait of males.
Collective Identity
The collective identity that you get from the teaser trailer is that Americans are always fighting, whether it be against themselves or another world.
Audience
Rating: PG-13 in America, 12A in United Kingdom
Genre: Action, Adventure, Sci-fi
Rated: 8.6/10 by 170,666 people
Overall
The teaser trailer, magazine front cover and poster have a link between them. This link is the colour blue and the blue of the characters skin. This is the key point and how the audiences can easily recognise the film and link the three texts together.
Wednesday, 20 January 2010
Research: Primary (Adventure: National Treasure 2 Analysis)
National Treasure 2
Teaser Trailer
The audience is instantly drawn to the teaser trailer as the camera shows a planet. The camera angle then zooms in on an area which then becomes text. From the text images are then formed of the sixteenth American president Abraham Lincoln as well as many symbols. The sound then plays a key role in attracting the audience’s attention further. Non-diegetic voiceover is used to introduce the audience to the story. As this is the trailer for the second film the audience are already aware of the main character who is doing the voiceover, actor Nicolas Cage. There is also non-diegetic music in the background which helps build upon the suspense that the voiceover creates. Towards the end of the teaser trailer diegetic dialogue is used from the actual film footage. This has been used to interest the audience as they become aware of things that happen in the film by the list of landmarks where events take place are listed.
The editing in the first half of this teaser trailer uses a slow cutting rate as the first fifty seconds of the trailer appear to use the same camera shot in order to allow the information to flow. After this the cutting rate then becomes fast, with shots every within two-three seconds.
The mise-en-scene used in this teaser trailer is used to draw people’s attention. The locations used show iconic landmarks such as The Statue of Liberty, Eiffel Tower, Big Ben, The White House and Mount Rushmore. By using such iconic landmarks the audience will instantly recognise them and feel familiar with the settings. The costumes that the main characters wear are all very modern and they look like regular people.
The camera angles that the teaser trailer uses are interest the audience with its diverse shots. The first camera angle appears to be a tracking angle and carries on for the first fifty seconds. Once the pace picks up the variety of camera angles that are used are establishing shot, panning, tracking, low angle, zoom out, mid shot and an over the shoulder shot.
The narrative is introduced through the non-diegetic voiceover, which begins to set the scene of the story line. It is also revealed through the mise-en-scene of the location and the images and symbolises used during the voiceover clip. Information of the storyline is then given away by the diegetic dialogue of one of the characters. Tension is built through the use of non-diegetic music as it gets louder and faster.The teaser trailer then ends with the films credits.
Magazine
Production work has been done image to make the character stand out over the title, but have the background of the image behind the heading. This effect has been used to make the character appear as though they are coming out of the magazine. The image has also had production work done to it to make the character appear to be glowing from the light of the torch. Also the background of the magazine would not have been the background from the actual photo; this would have been altered during production work. The image has been positioned slightly to the right hand side of the frame with part of the image on the left hand side.
The main heading of the magazine is in a large font that is plain and easy to read. There is no angle to the typography, it is straight and of a white colour. It reads “telescope”. There is then a sub-heading on the cover, although this is not the title of the film. It reads: “The Treasure Principle”. This is in a different typography style than the main heading, but is chunky and easy to read. The “The” has been written in white”, but “Treasure Principle” has been written in a golden brown; this would have been used to symbolise gold and treasure as the film is about discovering treasure. There is then smaller sub-text which gives a little bit of information as to what film the magazine is writing about. Also the use of the golden colour contrasts with the blue background and makes the image sand the text stand out.
Poster
The main image has the same image as the magazine, the main character standing to the right of the frame with his hand on the left hand side. By using the main character the audience become interested because they recognise the character/actor from the first film. Other people might be interested in this poster just because they recognise the actor even though they haven’t seen the first film.
Behind the main image of the main character there are images of famous landmarks such as Big Ben, Mount Rushmore, The Eiffel Tower and The White House. By using these landmarks the audience are drawn to the poster because they recognise the landmarks. They will then become curious as to what the landmark has to do with the film and will then watch it to find out. The background has a blue colour which contrasts with the orange of the title and fire, making them stand out.
There is text on the poster on the bottom third. The typography of this title is in the same style from the film, with small logos. The colour of the typography is an orange colour which follows the colour scheme of the poster, which appears to be orange as the fire flames from the flame torch and the flames along the bottom of the frame. There are also credits of the film underneath and the release date. These are in a smaller type face so that they do not take attention away from the image and title on the poster.
Representation
These three texts represent men stereotypically as in control. This can be seen with the main character standing boldly, which makes him appear powerful. He also appears to be bad when in the teaser trailer he says that he is going to kidnap the president.
Collective Identity
This shows Americans as a whole as always going on life risking adventures and doing dangerous things.
Audience
Rating: PG in America, PG in United Kingdom
Genre: Action, Adventure, Comedy, Mystery, Thriller
Rated: 6.5/10 by 54,894 people
Overall
There is a clear link between the magazine front cover and poster as they both use the same image. This is to familiarise the audience with the character that they would recognise from the previous film and to create an interest with what he is doing and why. There is also a link between the magazine front cover and poster with the film. This is because the main character on the magazine and poster is also in the teaser trailer.
Teaser Trailer
The audience is instantly drawn to the teaser trailer as the camera shows a planet. The camera angle then zooms in on an area which then becomes text. From the text images are then formed of the sixteenth American president Abraham Lincoln as well as many symbols. The sound then plays a key role in attracting the audience’s attention further. Non-diegetic voiceover is used to introduce the audience to the story. As this is the trailer for the second film the audience are already aware of the main character who is doing the voiceover, actor Nicolas Cage. There is also non-diegetic music in the background which helps build upon the suspense that the voiceover creates. Towards the end of the teaser trailer diegetic dialogue is used from the actual film footage. This has been used to interest the audience as they become aware of things that happen in the film by the list of landmarks where events take place are listed.
The editing in the first half of this teaser trailer uses a slow cutting rate as the first fifty seconds of the trailer appear to use the same camera shot in order to allow the information to flow. After this the cutting rate then becomes fast, with shots every within two-three seconds.
The mise-en-scene used in this teaser trailer is used to draw people’s attention. The locations used show iconic landmarks such as The Statue of Liberty, Eiffel Tower, Big Ben, The White House and Mount Rushmore. By using such iconic landmarks the audience will instantly recognise them and feel familiar with the settings. The costumes that the main characters wear are all very modern and they look like regular people.
The camera angles that the teaser trailer uses are interest the audience with its diverse shots. The first camera angle appears to be a tracking angle and carries on for the first fifty seconds. Once the pace picks up the variety of camera angles that are used are establishing shot, panning, tracking, low angle, zoom out, mid shot and an over the shoulder shot.
The narrative is introduced through the non-diegetic voiceover, which begins to set the scene of the story line. It is also revealed through the mise-en-scene of the location and the images and symbolises used during the voiceover clip. Information of the storyline is then given away by the diegetic dialogue of one of the characters. Tension is built through the use of non-diegetic music as it gets louder and faster.The teaser trailer then ends with the films credits.
Magazine
Production work has been done image to make the character stand out over the title, but have the background of the image behind the heading. This effect has been used to make the character appear as though they are coming out of the magazine. The image has also had production work done to it to make the character appear to be glowing from the light of the torch. Also the background of the magazine would not have been the background from the actual photo; this would have been altered during production work. The image has been positioned slightly to the right hand side of the frame with part of the image on the left hand side.The main heading of the magazine is in a large font that is plain and easy to read. There is no angle to the typography, it is straight and of a white colour. It reads “telescope”. There is then a sub-heading on the cover, although this is not the title of the film. It reads: “The Treasure Principle”. This is in a different typography style than the main heading, but is chunky and easy to read. The “The” has been written in white”, but “Treasure Principle” has been written in a golden brown; this would have been used to symbolise gold and treasure as the film is about discovering treasure. There is then smaller sub-text which gives a little bit of information as to what film the magazine is writing about. Also the use of the golden colour contrasts with the blue background and makes the image sand the text stand out.
Poster
The main image has the same image as the magazine, the main character standing to the right of the frame with his hand on the left hand side. By using the main character the audience become interested because they recognise the character/actor from the first film. Other people might be interested in this poster just because they recognise the actor even though they haven’t seen the first film.Behind the main image of the main character there are images of famous landmarks such as Big Ben, Mount Rushmore, The Eiffel Tower and The White House. By using these landmarks the audience are drawn to the poster because they recognise the landmarks. They will then become curious as to what the landmark has to do with the film and will then watch it to find out. The background has a blue colour which contrasts with the orange of the title and fire, making them stand out.
There is text on the poster on the bottom third. The typography of this title is in the same style from the film, with small logos. The colour of the typography is an orange colour which follows the colour scheme of the poster, which appears to be orange as the fire flames from the flame torch and the flames along the bottom of the frame. There are also credits of the film underneath and the release date. These are in a smaller type face so that they do not take attention away from the image and title on the poster.
Representation
These three texts represent men stereotypically as in control. This can be seen with the main character standing boldly, which makes him appear powerful. He also appears to be bad when in the teaser trailer he says that he is going to kidnap the president.
Collective Identity
This shows Americans as a whole as always going on life risking adventures and doing dangerous things.
Audience
Rating: PG in America, PG in United Kingdom
Genre: Action, Adventure, Comedy, Mystery, Thriller
Rated: 6.5/10 by 54,894 people
Overall
There is a clear link between the magazine front cover and poster as they both use the same image. This is to familiarise the audience with the character that they would recognise from the previous film and to create an interest with what he is doing and why. There is also a link between the magazine front cover and poster with the film. This is because the main character on the magazine and poster is also in the teaser trailer.
Tuesday, 19 January 2010
Research: Primary (Adventure: Pirates of the Caribbean Analysis)
Pirates of the Caribbean Curse of the Black Pearl
Teaser Trailer
The start of the teaser trailer attracts the attention of the audience with its stereotypical pirate themed non-diegetic music. This music occurs throughout the teaser trailer up until the non-diegetic voiceover where non-diegetic sword clashing can be heard. The use of the non-diegetic music is to create a sense of tension as a battle is sensed. The use of the non-diegetic sword sound effects is to build upon the tension that has been created and to emphasis a battle.
The editing has an average cutting rate with a cutting speed of four seconds. Its cutting rhythm is irregular as there are some longer clips and some shorter ones. The use of an irregular cutting rhythm is effective for the audience as it allows them to not only see quick location shots but also establishes the setting of larger locations. The use of the screen of text is also useful in introducing the audience to what they are about to see.
The mise-en-scene uses different locations such as the sun set; the sea and palm trees to help set the location for the audience as there are no characters or props.
There are not a variety of camera angles used. Close ups, high angles and zoom in are the frequently used angles in the teaser trailer. The use of the high angle shot over the sea, where text is overlaid is reused on a number of occasions.
There is no narrative given away and no characters have been introduced, only settings. By only introducing setting and not giving away and characters or plot this leaves the audience guessing and intrigued as to what will happen and who the characters are. They would also be interested in the film from the names of the actors that are present in the film, which may make them want to watch it.
After the main title and credits have been displayed there is a quick clip of a bony foot stepping hard onto sandy ground, before more detailed credits appear. The use of this final shot is to interest the audience and it leaves them guessing and wondering what it is.
Magazine
The image on the front cover of this magazine uses a mid-shot of the main character. The use of this is to attract the audience’s attention as they may recognise the actor or like the costume that the character is wearing as the image of footage from the actual film. The background has been edited out so as not to give away any of the location and to create a greater focus on the character.
The main heading of the magazine is positioned above the main character’s head with the main character positioned just in front of the heading making the main character appear to stand out. The typography is in a green coloured font to represent slime as it is a children’s film magazine. The sub-heading has been inserted as a logo from the actual film as the typography is the same font size, style and colour as well as the background that it is laid upon.
There is a colour scheme present on this magazine cover. This colour scheme is red as red is used in the background to outline some of the text and parts of the costume which the main character is wearing are red.
Poster
The image on the front of the poster is animated, although the film is not. This would have been used to attract the attention of the younger audiences. It is situated in the middle of the frame and at a diagonal angle, following the diagonal line from the top right hand corner to the bottom left.
The title of the film has been placed at the bottom of the poster. It is in white and uses a curled typography; this is the same typography used as the title of the film in the film. By using the same typography this allows the audience to feel familiarised and to easily be able to link this poster with the correct film. Below the title are the credits of the film. They are in a lot smaller font and in white. Three of the character’s names have been written at the top of the poster and are in red. This matches the film slogan at the bottom of the poster which is also in red that reads “be ready to be blown out of the water”.
Teaser Trailer
The start of the teaser trailer attracts the attention of the audience with its stereotypical pirate themed non-diegetic music. This music occurs throughout the teaser trailer up until the non-diegetic voiceover where non-diegetic sword clashing can be heard. The use of the non-diegetic music is to create a sense of tension as a battle is sensed. The use of the non-diegetic sword sound effects is to build upon the tension that has been created and to emphasis a battle.
The editing has an average cutting rate with a cutting speed of four seconds. Its cutting rhythm is irregular as there are some longer clips and some shorter ones. The use of an irregular cutting rhythm is effective for the audience as it allows them to not only see quick location shots but also establishes the setting of larger locations. The use of the screen of text is also useful in introducing the audience to what they are about to see.
The mise-en-scene uses different locations such as the sun set; the sea and palm trees to help set the location for the audience as there are no characters or props.
There are not a variety of camera angles used. Close ups, high angles and zoom in are the frequently used angles in the teaser trailer. The use of the high angle shot over the sea, where text is overlaid is reused on a number of occasions.
There is no narrative given away and no characters have been introduced, only settings. By only introducing setting and not giving away and characters or plot this leaves the audience guessing and intrigued as to what will happen and who the characters are. They would also be interested in the film from the names of the actors that are present in the film, which may make them want to watch it.
After the main title and credits have been displayed there is a quick clip of a bony foot stepping hard onto sandy ground, before more detailed credits appear. The use of this final shot is to interest the audience and it leaves them guessing and wondering what it is.
Magazine
The image on the front cover of this magazine uses a mid-shot of the main character. The use of this is to attract the audience’s attention as they may recognise the actor or like the costume that the character is wearing as the image of footage from the actual film. The background has been edited out so as not to give away any of the location and to create a greater focus on the character.The main heading of the magazine is positioned above the main character’s head with the main character positioned just in front of the heading making the main character appear to stand out. The typography is in a green coloured font to represent slime as it is a children’s film magazine. The sub-heading has been inserted as a logo from the actual film as the typography is the same font size, style and colour as well as the background that it is laid upon.
There is a colour scheme present on this magazine cover. This colour scheme is red as red is used in the background to outline some of the text and parts of the costume which the main character is wearing are red.
Poster
The image on the front of the poster is animated, although the film is not. This would have been used to attract the attention of the younger audiences. It is situated in the middle of the frame and at a diagonal angle, following the diagonal line from the top right hand corner to the bottom left.
The title of the film has been placed at the bottom of the poster. It is in white and uses a curled typography; this is the same typography used as the title of the film in the film. By using the same typography this allows the audience to feel familiarised and to easily be able to link this poster with the correct film. Below the title are the credits of the film. They are in a lot smaller font and in white. Three of the character’s names have been written at the top of the poster and are in red. This matches the film slogan at the bottom of the poster which is also in red that reads “be ready to be blown out of the water”.
Representation
No characters are present in the teaser trailer or the poster, so no one is being represented. On the magazine front cover shows the main character his is subversively showing the male gender as he is dressed in fancy clothes. His character is also stereotypical as he is dressed as a stereotypical pirtae and the film title shows that the film is about pirates.
Collective Identity
The collective identity of the magazine front cover shows Americans as pirates.
Audience
Rating: PG-13 in America, 12A in United Kingdom
Genre: Action, Adventure, Fantasy
Rated: 8.0/10 by 215,599 people
Overall
There is a link between the teaser trailer and the poster as at the end of the teaser trailer, after the credits there is a clip of a skelenton leg walking and the image on the poster is of a skelenton steering a ship. THis then links the poster to teh magzine fron tcover because the steering wheel used by the skelenton to steer the boat is stereotypically linked to a pirate ship and the character on the front of the magazine is a pirate.
Subscribe to:
Posts (Atom)