Teaser Trailer
In the opening sequence to the Jurassic Park teaser trailer the audience is instantly drawn to the teaser trailer by the non-diegetic music that is being played. The music is very mysterious, which leaves the audience feeling like something out of the ordinary is going to happen and creates a sense of anticipation. The sound in this teaser trailer is a key aspect in building the tension and anticipation of the audience; this is because the music builds up gradually until it comes to a slight halt a third of the way through the clip. The music then continues but with decreased volume as a non-diegetic voiceover begins to introduce the audience to the film. As the music quietens and the voiceover begins the audience then become intrigued as to the tale that the voiceover is telling them. The dialogue is done in a way that introduces the audience to the film, but without giving away any plot line or story detail; this will leave the audience eager to find out more, therefore they will go and see the film.
The editing of the film is also another key aspect. The pace of the cutting rate at the beginning of the teaser trailer is fast cutting at 2-3 seconds. The fast cutting rate makes sure that the image is moving quickly so that it keeps that audiences attention. This slowly decreases once the voiceover begins.
At the start of the teaser trailer the sense of mystery is built up by the camera angles. It shows a long shot of people mining. The shot then changes to an over-the-shoulder-shot of one miner, then a close up to what he his mining, a low angle shot of his emotion and expression and returning to a close up of the area that he is mining. This creates a sense of interest for the audience as they immediately want to know what or why the people are mining. Once the piece of amber is revealed containing a fossil of a mosquito is present there are close ups, zoom in shots and tracking shots of the mosquito. This first solves the audiences answer to the mining, but along with the voiceover it leaves the audience amazed that something as small as a mosquito could be linked to something as big as a dinosaur. The audience are then left eagerly awaiting the film to discover what happens.
The mise-en-scene used in this in the teaser trailer shows miners wearing stereotypical mining costume; they have mining picks and are very dirty, from working down in the mines. Using the appropriate costumes and props helps the audience to identify them as miners. The use of the scientific equipment when looking at the mosquito is also important so that the audience recognise a science lab.
During the teaser trailer there are no characters introduce, but from the voiceover saying: “For the first time man and dinosaur share the earth” and “director Steven Spielberg will take you there” the audience realise that the film will involve dinosaurs, but no other part of the plot is leaked.
The teaser trailer leaves you wanting more because of the build up of the music is mysterious, creating a sense of mystery in the audience, leaving them wanting to know what the film is about. The tone of voice used by the voiceover also builds tension and leaves the audiences wanting to know more by the way he says: “For the first time man and dinosaur share the earth” and “director Steven Spielberg will take you there”. The phrase “will take you there” makes the audience feel involved with the use of the personal pronoun “you”.
Before the credits the teaser trailer ends with the voiceover alerting people that science has recreated dinosaurs and that Steve Spielberg will show you them. This leaves the audience excited and anxious as to how real the film actually is and whether or not dinosaurs are real.
Magazine
The main image on the front of the magazine is presented as a cartoon drawing, this is not the way that subject was represented in the film, therefore not actual film footage/an image. The image has been transformed to appear mainly orange, blending in with the majority of the magazine’s cover. There is some writing towards the bottom of the magazine, but due to the poor copy of it the writing is not readable.
The main title is situated in the centre of the top of the magazine. The font is in red and it is surrounded by a border. The title’s font is clear and easy to read and its size is small in comparison to the sub-title, but it is still large enough to be read from a short distance. The title reads: ‘Cinefantastique’, which I personally feel is difficult to read, although if you are familiar with the magazine its name would appear easy to distinguish between others on a shelf. The sub-title is placed just below the title and is centred. It is in a larger size and a different font with shadowing. The use of different font and shadowing is to attract the audience’s attention to the sub-title which read: ‘Jurassic Park’, the film’s title, so that people know what the image on the magazine cover is of.
The colour scheme that is used in this magazine is orange. The main graphic and the background are all orange. The image used on the magazine is inside a circle with another circle joining it in the bottom right hand corner with an image inside it. By connecting the two images with a circle it shows the audience that there is a link between the two.
Poster
There aren’t any characteristics or settings on the poster. There is an illustration on the top half of the image that is centred. It is the same image that is used in the teaser trailer which is the logo for the film. This has probably been chosen to keep the film a secret until people see it so that no one knows what will happen or what the film is about beforehand. This also leaves the audience intrigued as to what the film is going to be about and whether there really are dinosaurs in it. By doing this a sense of tension is created by the audience before they had even entered the cinema.
There is text on the poster. The main text/ main title is on the logo/main image. The font used is very thin and looks very simply written in red, but then this has a thick white outline. The use of the thick white outline is to make the thin red writing to stand out against the black of the poster. There is sub-text below the title which reads: “An Adventure 65 Million Years In The Making”, although we know now that this is not meant to be taken literally there may have been people who believed that it was true and that the film involved a real tale about real dinosaurs. Therefore the sub-text is very important to the poster as it creates curiosity within the audience.The Poster uses only four colours: black, white, red and orange. This is to a) keep the poster simple so as to not give anything at all away and b) having the background of the poster black and the main image red they create an evil or mysterious sense as red can be a colour of danger and black is a colour that most people do not like as it is dark and scary, giving the poster an eerie feeling.
Representation
The characters that are seen at the beginning of the teaser trailer are represented as male working class. This is because all of the characters that are seen are male and they are working as minors. As well as this their clothes that they are wearing are really dirty because of their working background. No other characters are represented in the rest of the teaser trailer, magazine or poster.
Collective Identity
As this is American, the American people are seen as working class, because the only people who are seen are in the teaser trailer and are miners.
Audience
Rating: PG 13 in America, PG in United Kingdom
Genre: Adventure, Sci-Fi, Thriller
Rated: 7.9/10 by 142,349 people
Overall
The link that is present between the teaser trailer, magazine and poster for this film is that they do not give a lot away about the film. The teaser trailer does not use the film footage that would give the plot away. Instead they use the Jurassic Park logo. This logo is then used on the poster as its only image. Then the magazine uses animated images, which are not from the film. By not giving away any film footage, plot or storyline in any form of advertising it creates a sense of mystery for its audience as they are left guessing what the film is like and about right up until the film comes out in the cinema.
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