ADVERTISING AND BRANDING
Advertising and it's History
Advertising was made to "draw attention to something or to notify or inform someone" (Branston, G. and Stafford, R. (2003)). Now advertising in Media is so widely used that you can find it in magazines, newspapers, television, billboards etc and it is hard to not come in contact with any for a single day.
Although advertising is linked with modern technologies in the 1850s the tax on advertising was removed which meant that the advertisers were able to get their audiences attention without the approval of retailers. Then America began analysing how things were distributed and advertised in order to improve the advertising. Advertisements were labelled as brainwashing people, especially women by its use of ‘femininity’. During the first world war advertising was used under the term ‘propaganda’, used to manipulate the minds of the public.
Since the 1920s two types of women have been used in the advertising industry to help promote products. Type one is an “independent, unmarried ‘flapper’, found in films, magazines and books” (Branston, G. and Stafford, R. (2003)). Type two is a “more traditional, though equally constructed, figure of ‘the housewife’” (Branston, G. and Stafford, R. (2003)). Type one women were used to show the importance of women and their jobs and that housework couldn’t be important because it wasn’t a paying job. And type two women were used to show the importance of being a housewife.
Branding
Branding means that there is a meaning between products. Certain brands manage certain products; therefore people might purchase a product from one brand if that brand had a high reputation for goods or if they felt that the brand was of good quality.
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