Research: Primary (Adventure: Avatar Analysis)

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Teaser Trailer
The teaser trailer would not embed onto the blog I have had to insert the hyperlink to the webpage where the teaser trailer was viewed:
http://www.trailerspy.com/trailer/5045/Avatar-Teaser-Trailer-HD

The audience is immediately drawn to the teaser trailer by the eyes of the blue faced creature. It makes the audience ask the question what the creature is and what it is doing and what it is. There is non-diegetic music playing the background of the whole teaser trailer. It is quiet but fast paced which makes the audience intrigued. Also by this use of non-diegetic music the audience is not too distracted ad drawn away from the picture. Some diegetic dialogue is also included, allowing the audience to an insight of what the characters sound like.
In the editing used the cutting rhythm is irregular as the cutting rate changes from slow to fast. The variety of pace allows the audience to take in what is in certain clips in detail, where as the purpose of others is to provide a sense of action.
The mise-en-scene that this teaser trailer uses is the costumes and use of blue skin. This can create an interest for the audience as it is like another world. This is then contrasted by the regular clothes of the normal people. The locations are important in grasping the attentions of different audiences as the laboratory type room and the machinery room would appeal to more of a male audience where as the scenic locations may appeal more to a female audience. The use of props is also important when appealing to an audience because guns and helicopters might appeal to more of an older or male audience, whereas the small creatures and the end where the two characters nearly kiss might appeal to a younger or more feminine audience.
There are many camera angles used to show different events and emotions. These are extreme close up (of the eyes at the beginning), panning, tracking, mid shot, high angle looking down on the main character), low angle and long shot. By using a variety of shots the audience is drawn in.
The characters and narrative are slowly given away as the teaser trailer progresses. Beginning with the main character the teaser trailer then shows him looking at a blue creature in a chronological chamber before he is then placed on a metal bed and then is transformed into a blue creature. From here it seems that a battle takes place before two characters fall in love. The teaser trailer then ends with the credits.

Magazine
The image on the front cover of the magazine is a high-angle-mid-shot of the main character. It shows the characters face and upper half of his torso. Production work has been done on the main character so that it stands out over the magazine main heading. This makes the image appear to be coming out of the magazine. By using the main character this allows the audience to become familiar with what one of the characters look like before they go and see the film, or it helps them to recognise the character from the film if they have already seen it.
The main heading of the magazine reads: “Total Film”. “Film” has been written in a large chunky style. Its colour is white so that it stands out over the blue background of the image. “Total” is placed inside the “F” in “Film” and is in a blue colour, similar to that of the background. The sub-heading reads: “Avatar” and the typography is smaller to the heading. Like the main heading it is also in white so that it stands out from the background. Below the sub-heading there is some smaller text that reads “A decade in the making”. The typography is in a darker grey colour, but in the same type face as the sub-heading. The use of this sub-heading is that after the audience have been drawn to the magazine by the image, then they read the sub-heading, then the text to find out a little bit about the film before opening the cover. The audience would be interested by “A decade in the making” as they would want to know why it had taken so long to make it.There is a colour scheme present on this magazine. This is blue and white as the main character is blue as is the background. The text is white so that it stands out over the blue without creating a great contrast in colour.

Poster
There are two images of characters on the front cover of the poster; this will be to familiarise the audience with the characters before they go to see the film. It also creates a sense of interest as the audience would want to know the significance of a human character and a blue character. These are placed in the top half of the frame.
The top half of the frame of the poster is blue. This is the dominant colour as it is allowing the audience to see that this colour is important to the film. The lower half of the poster is coloured orange in order to contrast with the blue so that they both stand out from one another.
There are settings present in the lower half of the poster of trees. This is useful to the audience as they get the feeling of where the film takes place.
The film’s title is at the bottom of the poster, in capitals. Above the poster’s title is the director’s name. There is a tag-line at the top of the poster which reads: “From the director of Terminator 2 and Titanic”. This would interest the audience who had seen the films mentioned because if they liked them, then they might want to see this film to see if it is as good as them. This is in a white font to stand out from the dark images.


Representation
The male characters are represented very stereotypically because they use weapons such as guns, and violence is a very stereotypical trait of males.

Collective Identity
The collective identity that you get from the teaser trailer is that Americans are always fighting, whether it be against themselves or another world.

Audience
Rating: PG-13 in America, 12A in United Kingdom
Genre: Action, Adventure, Sci-fi
Rated: 8.6/10 by 170,666 people

Overall
The teaser trailer, magazine front cover and poster have a link between them. This link is the colour blue and the blue of the characters skin. This is the key point and how the audiences can easily recognise the film and link the three texts together.