Teaser Trailer
The audience is instantly drawn to the teaser trailer as the camera shows a planet. The camera angle then zooms in on an area which then becomes text. From the text images are then formed of the sixteenth American president Abraham Lincoln as well as many symbols. The sound then plays a key role in attracting the audience’s attention further. Non-diegetic voiceover is used to introduce the audience to the story. As this is the trailer for the second film the audience are already aware of the main character who is doing the voiceover, actor Nicolas Cage. There is also non-diegetic music in the background which helps build upon the suspense that the voiceover creates. Towards the end of the teaser trailer diegetic dialogue is used from the actual film footage. This has been used to interest the audience as they become aware of things that happen in the film by the list of landmarks where events take place are listed.
The editing in the first half of this teaser trailer uses a slow cutting rate as the first fifty seconds of the trailer appear to use the same camera shot in order to allow the information to flow. After this the cutting rate then becomes fast, with shots every within two-three seconds.
The mise-en-scene used in this teaser trailer is used to draw people’s attention. The locations used show iconic landmarks such as The Statue of Liberty, Eiffel Tower, Big Ben, The White House and Mount Rushmore. By using such iconic landmarks the audience will instantly recognise them and feel familiar with the settings. The costumes that the main characters wear are all very modern and they look like regular people.
The camera angles that the teaser trailer uses are interest the audience with its diverse shots. The first camera angle appears to be a tracking angle and carries on for the first fifty seconds. Once the pace picks up the variety of camera angles that are used are establishing shot, panning, tracking, low angle, zoom out, mid shot and an over the shoulder shot.
The narrative is introduced through the non-diegetic voiceover, which begins to set the scene of the story line. It is also revealed through the mise-en-scene of the location and the images and symbolises used during the voiceover clip. Information of the storyline is then given away by the diegetic dialogue of one of the characters. Tension is built through the use of non-diegetic music as it gets louder and faster.The teaser trailer then ends with the films credits.
Magazine
Production work has been done image to make the character stand out over the title, but have the background of the image behind the heading. This effect has been used to make the character appear as though they are coming out of the magazine. The image has also had production work done to it to make the character appear to be glowing from the light of the torch. Also the background of the magazine would not have been the background from the actual photo; this would have been altered during production work. The image has been positioned slightly to the right hand side of the frame with part of the image on the left hand side.The main heading of the magazine is in a large font that is plain and easy to read. There is no angle to the typography, it is straight and of a white colour. It reads “telescope”. There is then a sub-heading on the cover, although this is not the title of the film. It reads: “The Treasure Principle”. This is in a different typography style than the main heading, but is chunky and easy to read. The “The” has been written in white”, but “Treasure Principle” has been written in a golden brown; this would have been used to symbolise gold and treasure as the film is about discovering treasure. There is then smaller sub-text which gives a little bit of information as to what film the magazine is writing about. Also the use of the golden colour contrasts with the blue background and makes the image sand the text stand out.
Poster
The main image has the same image as the magazine, the main character standing to the right of the frame with his hand on the left hand side. By using the main character the audience become interested because they recognise the character/actor from the first film. Other people might be interested in this poster just because they recognise the actor even though they haven’t seen the first film.Behind the main image of the main character there are images of famous landmarks such as Big Ben, Mount Rushmore, The Eiffel Tower and The White House. By using these landmarks the audience are drawn to the poster because they recognise the landmarks. They will then become curious as to what the landmark has to do with the film and will then watch it to find out. The background has a blue colour which contrasts with the orange of the title and fire, making them stand out.
There is text on the poster on the bottom third. The typography of this title is in the same style from the film, with small logos. The colour of the typography is an orange colour which follows the colour scheme of the poster, which appears to be orange as the fire flames from the flame torch and the flames along the bottom of the frame. There are also credits of the film underneath and the release date. These are in a smaller type face so that they do not take attention away from the image and title on the poster.
Representation
These three texts represent men stereotypically as in control. This can be seen with the main character standing boldly, which makes him appear powerful. He also appears to be bad when in the teaser trailer he says that he is going to kidnap the president.
Collective Identity
This shows Americans as a whole as always going on life risking adventures and doing dangerous things.
Audience
Rating: PG in America, PG in United Kingdom
Genre: Action, Adventure, Comedy, Mystery, Thriller
Rated: 6.5/10 by 54,894 people
Overall
There is a clear link between the magazine front cover and poster as they both use the same image. This is to familiarise the audience with the character that they would recognise from the previous film and to create an interest with what he is doing and why. There is also a link between the magazine front cover and poster with the film. This is because the main character on the magazine and poster is also in the teaser trailer.
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